Social Selling & Commerce Manager

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🔥 3 hours ago

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wohnparc.de

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

wohnparc. de is a German furniture and home goods retailer and e‑commerce platform offering a wide selection of sofas, chairs, beds, dining and living room furniture, kitchens, lighting, textiles and decor from multiple brands. The company combines online shopping with physical showrooms and services such as kitchen planning, delivery and installation, targeted primarily at private consumers. Wohnparc emphasizes curated brand assortments, in‑store consultation and inspiration content to help customers furnish their homes.

📋 Description

• You will help us build one of the most exciting furniture brands in the German-speaking region. • Your task is to find out how people today discover furniture, get inspired, and ultimately make purchases via Instagram, TikTok and digital channels. • You will develop new approaches to digital selling together with our team, test ideas, analyze results and establish Social Selling as a real sales channel. • In this role you will work closely with Sales, Purchasing, Marketing, Content Creators and Executive Management. • Develop and implement social selling strategies for our brands and assortments. • Identify products and topics with high social commerce potential. • Create new sales approaches for Instagram, TikTok and future platforms. • Build a data-driven test-and-learn system. • Prepare briefings for internal and external content creators. • Manage and prioritize content projects. • Analyze which content actually drives leads, consultation appointments and sales. • Plan, create and optimize campaigns in Meta Business Suite. • Conduct A/B tests. • Perform audience analysis and further develop campaigns. • Manage advertising budgets based on data and results. • Analyze campaign, sales and customer data. • Derive concrete actions from the findings. • Regularly evaluate successes and failures. • Use modern AI tools to support content, analysis and campaign management. • Identify processes that can be automated. • Continuously monitor new technologies and trends.

🎯 Requirements

• Experience in sales, e-commerce, social commerce, performance marketing or a comparable field • Understanding of digital sales processes • Confident use of social media platforms, especially Instagram and TikTok • Experience with Meta Business Suite and digital advertising campaigns • Analytical understanding of metrics and their relationships • Strong affinity for digital tools and artificial intelligence

🏖️ Benefits

• Employee discount on our product range • Participation in the employee referral program • Company pension plan • Capital-forming benefits (Vermögenswirksame Leistungen) • Job bike (Jobrad) • Comprehensive onboarding and opportunities to actively shape the role • Collegial and family-like working environment • Long-term prospects in a successfully growing family business