Media Buyer

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🕒 April 14

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Manage multiple Meta ad accounts independently • Build, launch, test, optimize, and scale paid social campaigns • Analyze performance and decide what to scale, improve, or stop • Monitor key metrics such as cost per lead and cost per booked appointment • Understand campaign performance beyond lead volume, including downstream conversion quality • Develop campaign strategy and define creative direction for ads • Write content and creative briefs for video editors • Review ad creatives and decide what should go live • Collaborate with internal team members including the CSM, founder, and creative team • Support funnel performance through basic work related to landing pages or GoHighLevel funnels when needed

🎯 Requirements

• Hands-on experience running Meta ads for lead generation • Experience managing campaigns for local service businesses or similar performance-driven service models • Ability to independently manage multiple accounts and prioritize where attention is needed most • Strong understanding of performance metrics, especially cost per lead and cost per appointment • Ability to diagnose account issues quickly and identify what to test first • Strong communication and organizational skills • Ability to work full-time aligned with EST hours, Monday to Friday • Nice to Have • Experience with GoHighLevel • Experience with landing pages or lead generation funnels • Previous exposure to contractor, home services, or similar local business verticals.

🏖️ Benefits

• 100% Remote work in LATAM-friendly hours.