Social Media Manager, Hospitality

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Manage day-to-day social media activity across platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels • Develop monthly content calendars aligned with each client’s brand, audience, campaigns, and business goals • Maintain a consistent brand voice and visual direction across client accounts • Track content performance and prepare clear reports with insights and recommendations • Identify relevant trends, formats, creators, and cultural moments that brands can use authentically • Support campaign ideation for launches, events, seasonal promotions, and special offers • Help manage paid social campaigns, including audience targeting, campaign setup, testing, optimization, and reporting • Collaborate with internal teams and clients to gather feedback, approvals, and campaign information • Manage multiple client accounts, deadlines, and content workflows simultaneously

🎯 Requirements

• 4+ years of experience managing social media for brands, agencies, or multiple client accounts • Strong experience with organic social media strategy, content planning, publishing, and community management • Hands-on paid social experience • Experience working with hospitality, restaurants, hotels, travel, lifestyle, food and beverage, or consumer brands • Excellent English and the ability to adapt tone of voice across different brands • Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and current social media best practices • Experience with Meta Ads Manager and social media scheduling tools • Experience creating content calendars and managing approval workflows • Experience analyzing campaign insights, identifying trends, and making optimization recommendations • Good visual judgment and the ability to brief creative teams effectively • Ability to manage multiple accounts and priorities in a fast-paced agency environment • Comfortable communicating with clients and presenting recommendations

🏖️ Benefits

• Remote work with a growing, creative agency • Clear opportunity to expand the role as the agency and client portfolio grow • Autonomy to bring new ideas, improve processes, and influence social strategy