WorkBetterNow
11 - 50 employees
Founded 2018
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
WorkBetterNow is a leading provider of remote talent solutions, specifically catering to small and midsize businesses. The company specializes in connecting clients with pre-screened, highly skilled professionals from Latin America, delivering efficient hiring processes and support without long-term commitments. With a focus on roles such as executive assistants, project managers, and customer service representatives, WorkBetterNow aims to enhance productivity and ease administrative burdens for its clients.
Recruitment Marketing Strategist
Job not on LinkedIn
🕒 2 days ago
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WorkBetterNow
11 - 50 employees
Founded 2018
💼 Consulting
📣 Marketing
📦 Logistics
Consulting • Marketing • Logistics
WorkBetterNow is a leading provider of remote talent solutions, specifically catering to small and midsize businesses. The company specializes in connecting clients with pre-screened, highly skilled professionals from Latin America, delivering efficient hiring processes and support without long-term commitments. With a focus on roles such as executive assistants, project managers, and customer service representatives, WorkBetterNow aims to enhance productivity and ease administrative burdens for its clients.
📋 Description
• Build and optimize a scalable recruitment marketing funnel and playbook for high-volume candidate acquisition • Evaluate and improve paid advertising performance, including budget allocation, channel mix, and campaign ROI for hiring outcomes • Enhance the employer value proposition and recruitment messaging for talent in LATAM and Caribbean markets • Design candidate nurture, retargeting, and re-engagement campaigns • Build dashboards and analytics using attribution modeling, funnel analysis, A/B testing, and cost-per-acquisition metrics • Advise on regional differences, labor market dynamics, and candidate behavior across LATAM and the Caribbean • Work alongside the internal team, documenting playbooks and best practices and transferring knowledge • Assess recruitment operations and processes and help implement performance improvements
🎯 Requirements
• 7+ years hands-on experience in recruitment marketing, talent acquisition, employer branding, or hiring-focused marketing roles • Proven track record managing high-volume recruitment campaigns generating thousands of applications monthly • Demonstrated success improving paid acquisition strategies for hiring outcomes • Strong experience across Latin American and Caribbean labor markets, including regional and cultural knowledge • Fluent written and spoken English at C1 level or higher • Hands-on expertise with LinkedIn Ads, paid media platforms, email marketing, and recruitment funnels • Proficiency in attribution modeling, funnel analytics, A/B testing, and cost-per-applicant measurement • Comfortable working independently in a fully remote environment with English-speaking stakeholders • Experience in staffing, BPO, high-volume hiring, or talent marketplaces preferred • Familiarity with candidate CRM, lifecycle marketing, or remarketing automation preferred • Prior consulting, interim, or fractional engagement experience preferred • Experience supporting Caribbean hiring markets in addition to LATAM preferred • Knowledge of employer brand measurement or talent brand tracking preferred • Advanced dashboarding and reporting capabilities preferred
🏖️ Benefits
• Flexible schedule • Remote work • Independent contractor engagement • 5–6 month engagement • Compensation paid in USD
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