Paid Ads Specialist

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October 30

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WOW Remote Teams

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B2B • eCommerce • Recruitment

WOW Remote Teams is a company that connects businesses with top-tier virtual professionals from Latin America, including virtual assistants, digital marketers, software developers, graphic designers, and more. Their services aim to help organizations save on salary expenses while providing quality talent that is bilingual and pre-vetted. With a focus on rapid hiring processes, clients can receive candidate matches within just three days, making WOW Remote Teams a cost-effective solution for scaling teams efficiently.

2 - 10 employees

Founded 2021

🤝 B2B

🛍️ eCommerce

🎯 Recruiter

📋 Description

• Manage, optimize, and scale campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA). • Implement and maintain conversion tracking through Google Analytics, Google Ads, and integrated tools. • Leverage automated bidding strategies such as Target CPA, Maximize Conversions, and Target ROAS to improve performance. • Analyze large datasets to uncover optimization opportunities, trends, and performance insights. • Explore and test emerging advertising channels such as Reddit and TikTok to expand reach. • Develop and document repeatable workflows and optimization processes for internal use. • Identify and adopt AI-driven tools and automations to enhance campaign management, reporting, and efficiency. • Evaluate and recommend software solutions that can improve paid media performance. • Collaborate with internal teams to ensure strategic alignment across marketing, reporting, and client objectives. • Stay informed of platform updates, algorithm changes, and advertising trends to maintain a competitive edge.

🎯 Requirements

• Minimum 4 years of hands-on experience managing Google Ads campaigns (Search, Display, PMAX, and Remarketing). • Advanced understanding of Google Analytics (GA4), conversion tracking, and multi-channel attribution. • Proven success executing automated and conversion-based bidding strategies. • Proficiency in Meta Ads management, including A/B and creative testing. • Strong analytical skills with the ability to interpret complex data and derive actionable insights. • Familiarity with AI-based marketing tools or automation platforms. • Excellent attention to detail, organization, and time management skills. • Strong written and verbal communication abilities.

🏖️ Benefits

• Full-time, 100% remote position with flexible hours. • Opportunity to manage diverse client portfolios and test emerging ad channels. • Work in a forward-thinking, AI-driven marketing environment. • Professional growth within a collaborative and innovation-focused team. • Competitive compensation and potential performance-based incentives.