Head of Digital Experience

🕒 March 15

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Wpromote is looking for its next Head of Email and Lifecycle Marketing to lead and grow our talented team and to build solutions that will exceed the arising needs of ambitious clients. • Email marketing has evolved to encompass client lifecycle marketing, marketing automation development, CRM strategy, messaging across platforms, loyalty and referral program management, and CDP consultation, and you would be tasked with keeping Wpromote’s offering on the forefront of that evolution. • If you have a proven background on the list above, can build and execute against long-term plans, have experience managing and growing a team, and can inspire passion and confidence in employees and clients alike, you could be a match for this role!

🎯 Requirements

• Leading and developing a team of 13 digital experience professionals across web development, CRO, and technical account management • Overseeing nearshore development contractors to ensure quality, scalability, and efficiency • Defining and evolving Wpromote’s website and digital experience strategy across platforms and clients • Establishing clear delivery standards and quality benchmarks across engagements • Responsible for managing the P&L of the Digital Experience department to stay within margin expectations of Wpromote’s operating plan • Driving technical architecture decisions and ensuring best practices across CMS platforms (WordPress, Shopify, Salesforce, Magento, etc.) • Elevating CRO capabilities by embedding experimentation frameworks, testing rigor, and data-driven optimization into delivery • Introducing greater structure to delivery workflows, QA checkpoints, and estimation practices to support predictable execution • Building scalable workflows, QA processes, and documentation standards across internal and external teams • Partnering cross-functionally with SEO, Content Marketing, Paid Media, Analytics, Lifecycle and Client Services to ensure cohesive performance-driven website strategies • Ensuring major experience initiatives begin with clearly defined growth objectives and measurable success criteria • Acting as the senior technical escalation point for complex client engagements • Ensuring delivery excellence across timelines, budgets, and performance expectations • Formalizing post-launch performance reviews that connect experience decisions to business outcomes • Guiding technical roadmaps that incorporate automation, AI-driven optimization, and emerging web technologies • Driving resource planning, utilization oversight, and contractor management to maintain margin-conscious delivery • Contributing to executive planning and innovation conversations within the Earned & Owned Media leadership team • Strengthening Digital Experience’s role as an integrated performance partner within enterprise engagements and pitches

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!