Head of Marketing

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🔥 4 minutes ago

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Xponentiate

1 - 10 employees

Founded 2025

Xponentiate is a company whose public-facing text currently contains only a loading message and a 2025 copyright notice; no other information about its products, services, or industry is provided. With only this minimal content, there is insufficient data to determine the company’s focus or select relevant industries confidently.

📋 Description

• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and also do the work, especially in the early stage. • Work closely with Chief Commercial Officer on GTM and marketing function. • Engage with Founder & CEO on clinical messaging and product narrative, and with GTM lead on sales alignment and pipeline. • Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators and convert technical AI features into clinical value propositions. • Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. • Build one-pagers, pitch decks, case studies, and sales enablement tools. • Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand.

🎯 Requirements

• 8+ years in product marketing for B2B SaaS — you have positioned and launched products for enterprise/business buyers. • Experience managing at least one direct report — this is a people-management role from day one. • Demand generation / campaign-led growth ownership — you've designed and run programs that generate pipeline, not just collateral. • Demonstrated ability to operate both strategically and executionally — you set direction and you do the work. • Familiarity with marketing performance metrics (CAC, conversion rates, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data. • Experience running or contributing to PR & media relations — building brand narrative beyond owned channels. • Experience with conference and event marketing (healthcare preferred) — booth strategy, lead capture, field marketing. • Experience marketing to US healthcare buyers (providers, practices, health systems) — you understand the buyer journey and clinical decision-making. • Excellent writing — compelling, concise, clinically relevant copy. *(Please include a writing sample with your application.)* • Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals. • Strong command of English — clear written briefs, positioning docs, and campaign plans; excellent async communication.

🏖️ Benefits

• Remote work throughout India • Equipment allowance • Locally recognized holidays (India) • Flexible paid time off • Direct access to commercial and clinical leadership (CCO and Founder/CEO) • Opportunity to build and lead the marketing function from the ground up

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