Yelp
1001 - 5000 employees
Founded 2004
Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.
Associate Director, Performance Marketing
🕒 January 31
🇺🇸 United States – Remote
💵 $180k - $238k / year
⏰ Full Time
🟠 Senior
📈 Performance Marketing
🦅 H1B Visa Sponsor
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Yelp
1001 - 5000 employees
Founded 2004
Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.
📋 Description
• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale. • Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing. • Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation. • Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement. • Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives. • Provide clear reporting and strategic recommendations to leadership and key stakeholders. • Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing.
🎯 Requirements
• 7+ years’ experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors. • Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach. • Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets. • Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.). • Strong problem-solving, communication, and stakeholder management skills; comfortable presenting to executive leadership. • Bachelor’s degree in a quantitative or business field preferred. • Hands-on experience with affiliate lead-generation marketing, especially pay-per-call or pay-per-lead models, and/or home services-focused affiliate networks.
🏖️ Benefits
• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan
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