Growth Marketing Manager, Paid Social

August 6

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Yelp

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Yelp is a platform that connects consumers with local businesses, allowing users to discover and review a wide variety of services including restaurants, home services, and automotive services. It aims to help consumers find trusted recommendations for goods, services, and experiences in their local area, while offering business owners tools to manage customer interactions and promote their offerings.

1001 - 5000 employees

Founded 2004

📋 Description

• Own the end-to-end strategy, execution, and optimization of paid advertising across Paid Social platforms to achieve user acquisition and lead generation targets. • Oversee the management of external digital marketing agencies, including performance evaluation, goal alignment, and process improvement. • Partner cross-functionally with creative, analytics, and product teams to build and execute a best-in-class creative and landing page strategy, developing ad copy, visuals, and user experiences that drive measurable results. • Develop and scale test-and-learn approaches for new ad formats, bidding strategies, and audiences. • Manage significant budgets, maximizing returns while maintaining efficiency and ROI across campaigns. • Establish KPIs, monitor campaign performance, support the creation of testing and learning roadmaps, and regularly report on results and insights to key internal stakeholders. • Implement rigorous A/B and multivariate testing to drive incremental improvements in campaign performance. • Leverage advanced tools (Ads Manager, reporting dashboards, attribution solutions) to ensure campaigns deliver against targets. • Stay up-to-date on Paid Social platform changes, industry trends, and platform best practices; proactively recommend and implement optimization opportunities.

🎯 Requirements

• 3-5+ years of hands-on experience managing large-scale paid social advertising. • Deep understanding of automated bidding strategies. • Strong analytical skills, with experience in data-driven marketing, campaign analysis, and reporting. • Adept project manager with excellent problem-solving and communication skills. • Advanced proficiency with Excel is a must (e.g. Power user leveraging Vlookups, pivot tables). • Ability to use SQL is a big plus. • Experience with third-party analytics tools (e.g., Google Analytics, Tableau, or similar) is a plus. • Experience leading agency relationships.

🏖️ Benefits

• Full medical, vision, and dental • 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter) • 12 paid holidays, plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan