Senior Creative Strategist, B2B SaaS

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🔥 2 hours ago

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YOYABA

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

📋 Description

• You own the creative strategy that turns our clients' ad budgets into pipeline. • You decide which angle, which story and which hook will prompt the right person to take action. • You develop a deep understanding of how our clients' target audiences think, decide and buy. • You independently design storylines and user-argumentation chains for ad campaigns on LinkedIn, Meta, YouTube and Display — end to end. • You write persuasive copy in German and English, sharpened to real audience needs. • You work closely with creative and performance teams and shape our creative-strategy approach.

🎯 Requirements

• Several years of experience conceptualizing and developing creative social media campaigns, ideally in an agency, SaaS, or e‑commerce environment • A strong understanding of performance marketing and cross-channel performance dynamics • Strong strategic thinking and the ability to develop creative concepts based on data • High AI literacy: AI is more than a buzzword to you, and you know how to use AI tools effectively in day-to-day work • Excellent German as well as good written and spoken English • A proactive, structured and autonomous working style with high standards for quality • Genuine enthusiasm for teamwork, rigorous sparring and collaborative development in an ambitious environment

🏖️ Benefits

• Access to Humanoo: fitness challenges and 1:1 mental-health sessions • Subsidized gym or Urban Sports membership • Workations possible and popular with our YOYABEEs • Up to 60% contribution to your occupational pension plan • Coaching program for professional and personal development