Senior Creative Strategist – Performance & Direct Response

🔥 13 minutes ago

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Pets Deli

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🛍️ eCommerce

🛒 Retail

👥 B2C

💰 Undisclosed on 2017-10

eCommerce • Retail • B2C

Pets Deli is a German company that sells premium pet food and related products for dogs and cats, operating both online and through physical stores. Their offerings include wet and dry food, snacks, supplements, BARF products, accessories and care items, and subscription services; they emphasize health-focused, premium nutrition and customer support. The site also features educational content, a newsletter, promotions, and customer services like a breeder club and brand ambassador programs.

📋 Description

• Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next • Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why • Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality • Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll • Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners • Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts • Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round • Shape the funnel — landing pages, messaging, and our creative library — together with the team • Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement

🎯 Requirements

• 2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce • You’ve worked on paid social ads and understand what makes creative perform • You think in funnels: Hook · Mechanism · Offer · Story • Strong creative instincts combined with structured thinking • You can write briefs that are clear, practical, and performance-oriented • Comfortable reading creative performance metrics and extracting insights • AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation • Fluent English. German is a strong plus, but strong DACH market understanding also matters.

🏖️ Benefits

• Ownership from day one • High creative output and fast feedback loops • Collaborative and low-hierarchy culture • Flexible office model with regular in-person collaboration • 40% discount on all Pets Deli orders • €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.) • Dog-friendly office