Senior Creative Strategist – Performance & Direct Response

🕒 July 14

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Pets Deli

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

💰 Undisclosed on 2017-10

Food & Beverage • Healthcare • Consulting

Pets Deli is a German company that sells premium pet food and related products for dogs and cats, operating both online and through physical stores. Their offerings include wet and dry food, snacks, supplements, BARF products, accessories and care items, and subscription services; they emphasize health-focused, premium nutrition and customer support. The site also features educational content, a newsletter, promotions, and customer services like a breeder club and brand ambassador programs.

📋 Description

• Live in the customer's head — research is the foundation of everything you make. Mine reviews, ad comments, support tickets, communities, and competitor ads to understand what pet owners actually care about, fear, and respond to • Turn that research into customer insight: pains, desires, objections, awareness levels, and the language customers use in their own words • Develop creative concepts for paid social and advertorials — angles, hooks, mechanisms, and stories grounded in that insight and in performance data • Write hands-on: scripts, hooks, ad copy, and messaging — this is a maker role, not a coordination role • Turn concepts into clear, practical briefs for our video editor, UGC creators, and production partners • Build and test hypotheses — what to test next, why, and what a win looks like • Analyze creative performance (hook rate, hold rate, CTR, CPA, ROAS) and feed insights straight into the next iteration • Give sharp creative feedback on cuts and edits so hooks, pacing, and messaging keep improving • Contribute to landing pages, advertorial flows, and funnel messaging together with the team

🎯 Requirements

• 2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce • You're research-obsessed: you dig into reviews, comments, and communities before writing a single line, and your concepts quote real customer language • You understand customer psychology — awareness stages, objections, emotional drivers — and know how to turn it into angles that convert • You've worked on paid social ads and understand what makes creative perform • You think in funnels: Hook · Mechanism · Offer · Story • Strong creative instincts combined with structured thinking • You write — briefs, scripts, hooks, and copy that are clear and performance-oriented • Comfortable reading creative performance metrics and extracting insights • AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation • Fluent English. German is a strong plus, but strong DACH market understanding also matters.

🏖️ Benefits

• Ownership from day one • High creative output and fast feedback loops • Collaborative and low-hierarchy culture • Flexible office model with regular in-person collaboration • 40% discount on all Pets Deli orders • €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.) • Dog-friendly office