Creative Strategist

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DrAnsay.com

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

⚕️ Healthcare Insurance

🛍️ eCommerce

📡 Telecommunications

Healthcare Insurance • eCommerce • Telecommunications

DrAnsay. com is an online platform providing medical services such as online prescriptions and certificates of incapacity for work, particularly associated with cannabis. The platform offers patients the ability to request cannabis prescriptions online for conditions like stress and pain without always needing a direct conversation with a doctor. Patients also have the option to engage in video consultations if required. Additionally, DrAnsay. com facilitates the direct forwarding of prescriptions to chosen pharmacies, making the process convenient and digital. Known for offering quick and clear communication and efficient processing of medical requests, the service has conducted 3 million online consultations since its inception in 2018, catering to a wide range of patients including both private and publicly insured individuals in Germany.

📋 Description

• End-to-end Creative Strategy: You develop data-driven creative strategies per channel (Meta, TikTok, Reddit) and per indication — from audience insights and angle development to the final creative brief. • Hook & Angle Development: You systematically build hook banks and messaging frameworks for complex health topics aimed at audiences that are not typical consumers (sleep disorders, pain, women’s health, weight loss). • Testing Machine: You establish a creative-testing velocity of 5+ tests per week. Hypothesis → test → learning → iteration. You document winners and losers and turn those learnings into a growing playbook. • Compliance by Design: You know HWG, platform policies and the gray areas. You develop creatives that pass ad review without losing impact — platform framing rather than frontal attack. • Creator & Production Management: You brief UGC creators, freelancers, editors and AI creative tools with precision so the output is right the first time. You act as the quality gatekeeper for everything that goes live. • AI-first Workflow: You use AI tools (Claude, generative video/image tools, automated campaign workflows) as a multiplier — not a threat. Your concepts are produced and scaled using AI. • Performance Ownership: You analyze creative performance at the ad level (Hook Rate, Hold Rate, CTR, CPO, POAS), derive learnings and challenge the status quo — including that of the CMO team.

🎯 Requirements

• 3–5+ years of experience as a Creative Strategist / Performance Creative Lead in D2C or health environments; proven success with performance creatives on Meta and TikTok — you can present concrete cases with numbers (spend, CPO/CPA, ROAS, scaling). • Experience with regulated medical topics (telemedicine, Rx, healthcare, pharma-adjacent) — you know what is HWG-compliant and how to avoid ad rejections without breaking policy. • Experience in the supplement market — you understand claims boundaries, angles and mechanics. • Fluent German (copywriting level) and confident English. • Data literacy: You read ad-level metrics independently and make decisions based on data, not gut feeling. • Mindset — this is you: Owner mentality: You treat every test budget as if it were your own money. ROI beats ego. • Speed over perfection: You test in 2 weeks instead of perfecting for 2 months. 80/20 is your default. • Radical candor: You say what needs to be said — even when it’s uncomfortable. And you can handle it when we do the same. • Not a snowflake on sensitive topics: Cannabis, erectile dysfunction, sick leave, weight-loss injections — you handle polarizing subjects and find that exciting rather than embarrassing. • Ambitious: You don’t just want to build ads — you want to build a creative machine and lead a team within 2–3 years.

🏖️ Benefits

• #Healthy420: Shape the future of digital healthcare with real societal impact. • #RemoteWork: 100% remote · flexible hours · no location requirement. • #AttractiveCompensation: Competitive salary based on experience and proven track record. • #CreativeFreedom: You build your creative machine from the ground up. Direct impact. Minimal micromanagement. • #TeamSpirit: Cross-functional work with a small, passionate team that aims big. • #ProfessionalDevelopment: Testing budgets, tools, conferences — you get what you need to keep improving.