Team Lead Creative Strategy

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YOYABA

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

YOYABA is a leading performance marketing and demand generation agency specializing in serving B2B software companies. The company excels in creating and capturing demand, developing revenue marketing strategies, and leveraging digital channels, particularly LinkedIn, to drive pipeline and profit. YOYABA is renowned in the DACH region for its innovative strategies and ability to generate substantial results, acting more as a strategic partner than a traditional agency. Their focus is on converting inbound demand into predictable revenue, and they have worked with over 60 B2B software companies to enhance their marketing and sales activities, ultimately turning marketing from a cost center into a revenue-driving success.

📋 Description

• Develop a deep understanding of how our clients' target audiences think, make decisions, and purchase. • Translate these insights into cross-channel creative that converts. • Lead a team of Creative Strategists and continuously develop the team. • Coach your team—especially other strategists—in reporting, stakeholder management, and communication skills. • Own targets related to revenue expansion, NPS, talent development, and talent attrition. • Continuously push the boundaries of how we work and advise—particularly within our Creative Services. • Demonstrate both individual and collective leadership and strive for excellence.

🎯 Requirements

• Several years of experience conceptualizing and developing creative campaigns, ideally in an agency, SaaS, or e‑commerce environment • Initial leadership or demonstrable coaching experience in developing teams or individual strategists • Strong understanding of performance marketing and cross-channel impact mechanisms • Excellent strategic thinking and the ability to develop creative concepts based on data • Confident stakeholder management and client reporting skills, combined with an entrepreneurial mindset • High AI literacy: AI is more than a buzzword for you • Excellent German and good English skills, both written and spoken • A proactive, structured, and self-directed working style

🏖️ Benefits

• Access to Humanoo: fitness challenges and 1:1 mental health sessions • Subsidized gym or Urban Sports Club membership • Workations available • Coaching program for professional and personal development • Up to 60% employer contribution to your company pension plan