Marketing Manager – OTC

🔥 14 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Zentiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💊 Pharmaceuticals

🏥 Healthcare

🏭 Manufacturing

Pharmaceuticals • Healthcare • Manufacturing

Zentiva is a Pan-European platform that develops, manufactures, and provides high-quality and affordable medicines to over 100 million people across Europe. With a focus on generics and over-the-counter (OTC) products, Zentiva operates four wholly owned manufacturing sites and collaborates with external manufacturing partners to ensure supply security. The company offers solutions in key therapeutic areas such as cardiology, diabetes, oncology, respiratory, and CNS, while also expanding its portfolio in self-care. Zentiva is privately equity-owned and aims for sustainable growth with a strong emphasis on creating an inclusive workplace for its team of almost 5,000 employees.

📋 Description

• Develop, implement, and continuously optimize trade marketing and activation strategies for a selected OTC product portfolio • Design and implement B2B and B2B2C activation initiatives for pharmacies and D2P channels to increase sell-in, sell-out, and recommendation rates • Plan, develop, and manage POS and trade marketing activities with wholesale partners and Sales • Develop sales materials, POS materials, training content, and sales tools for pharmacists, pharmacy technicians, and the sales team • Plan and execute product launches and marketing campaigns • Translate brand and launch strategies into concrete activation initiatives • Analyze market trends, competitor activities, customer and shopper needs, and identify growth and optimization opportunities • Define, monitor, and interpret marketing and performance KPIs and derive optimization measures • Plan and manage marketing budgets and evaluate the effectiveness and cost-efficiency of activities • Manage external agencies and service providers, including briefing, coordination, quality control, and performance measurement • Collaborate with internal and external stakeholders, particularly Sales, Marketing, Portfolio Management, Commercial Excellence, Supply Chain, Regulatory, Customer Service, wholesalers, agencies, and pharmacy partners

🎯 Requirements

• University degree in business, marketing, or a related field, or comparable professional qualification • 3–5 years of relevant professional experience in the OTC/consumer healthcare (CHC) sector, ideally in trade marketing, pharmacy activation, shopper marketing, or commercial marketing • Excellent knowledge of the German pharmacy market and relevant wholesale and D2P structures • Experience developing and implementing trade marketing, POS, and sales activation initiatives, as well as product launches • Proficiency in marketing, campaign management, content creation, and performance tracking tools, along with strong MS Office skills • Knowledge of OCE, digital communication tools, Power BI, or comparable analytics solutions is an advantage • Strong analytical and commercial acumen, combined with a structured, independent, and execution-focused approach • High degree of initiative and ownership, strong communication skills, and flexibility • Fluency in German and good written and spoken English

🏖️ Benefits

• Fixed-term employment contract for 12–16 months • Daily challenges and a steep learning curve supporting individual development • Strong team spirit and transparent communication • International working environment • Location: Remote from anywhere in Germany • The stability of a large corporation combined with a startup culture and the opportunity to work in a growing market with strong prospects