Digital Marketing Manager

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Zonar Systems

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2001

☁️ SaaS

🔧 Hardware

🚗 Transport

💰 Venture Round - Zonar Systems on 2016-10

SaaS • Hardware • Transport

Zonar Systems is a provider of integrated fleet telematics hardware and software that helps fleets track vehicles, monitor safety and compliance, and optimize operations. Its offerings include GPS tracking, ELD (Zonar Logs), AI-powered in-cab dashcams, EVIR verified digital inspections, vehicle diagnostics, predictive maintenance, and rider/student tracking for school transportation. Zonar serves K-12 pupil transportation, commercial trucking, transit, vocational, utility and public-sector fleets with a cloud-based fleet management platform and complementary telematics devices and services.

📋 Description

• Own total website traffic, SEO performance, conversion rate, and priority-page performance. • Manage day-to-day updates and governance for Zonar.com and related digital properties. • Build, update, and maintain website pages, landing pages, thank-you pages, CTAs, metadata, and digital content in HubSpot CMS. • Own SEO and development agency relationships, ensuring their work supports traffic, conversion, and performance goals. • Improve organic visibility, traffic quality, priority keyword performance, and high-value website paths. • Maintain website structure, navigation, URL hygiene, redirects, and page quality. • Publish and maintain blogs, case studies, white papers, PDFs, resource-center assets, and campaign content. • Partner with Demand Generation on landing page performance and campaign conversion paths. • Partner with Marketing Operations on form setup, tracking, routing, automation, and data capture. • QA website updates, campaign pages, mobile experiences, forms, and core user journeys. • Monitor website performance, SEO progress, conversion trends, and key digital issues. • Maintain a prioritized website backlog and communicate status to stakeholders.

🎯 Requirements

• Strong CMS and web production experience, preferably with HubSpot CMS. • Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion-rate optimization. • Experience owning or directly contributing to website traffic, SEO, and conversion-rate goals. • Familiarity with GA4, HubSpot reporting, and campaign performance measurement. • Experience coordinating with SEO, development, or digital agency partners. • Detail-oriented QA mindset with strong project management habits. • Comfortable working across Brand, Demand Generation, Marketing Operations, Sales, and Product Marketing. • High level of English proficiency — all communication and work product will need to be in English.

🏖️ Benefits

• Paid time off • Career growth • Medical, dental & vision • Remote working • Paid leave for a new child • Company events • Life insurance • And then some