Sales Performance & Web Analyst

🕒 December 21, 2025

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Zurich Insurance

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

🤝 B2B

👥 B2C

Finance • B2B • B2C

Zurich Insurance is a global insurance and risk-management company offering a broad range of products and services including commercial and personal property & casualty insurance, life and critical-illness cover, pensions and retirement solutions, savings and investment products, claims and risk advisory, and specialty offerings such as microinsurance and travel coverage. The company also runs investment funds, sustainability and climate-focused initiatives, innovation and technology programs, and a foundation for community and environmental projects. Zurich serves both individual consumers and corporate clients across many countries, emphasizing governance, ESG reporting, digital innovation, and resilience.

📋 Description

• Based at our Frankfurt office in the Digital Analytics team, you will be responsible for developing and measuring KPIs and OKRs to steer performance across the entire digital customer journey — from first contact to phone-based closing. • You will design dashboards and management reports optimized for their target audiences and drive the further development of the digital end-to-end (E2E) tracking strategy as well as the cross-channel integration of end-to-end tracking tools. • Using your expertise, you will actively support conversion optimization, identify targeted opportunities through ad-hoc analyses, and provide well-founded recommendations to improve sales performance. • With strong technical affinity, you will take ownership of projects to advance cross-channel tracking, technical web implementation, and the creation of optimal data structures — particularly with consideration of modern AI tools. • You will enjoy working as a team player in an agile environment and support both Digital Marketing and Sales teams in achieving data-driven targets in direct sales.

🎯 Requirements

• Degree in Business, Statistics, Data Science, Mathematics or Psychology, or several years of professional experience in web analytics. • Solid knowledge of GA4, Looker, Google Tag Manager, as well as server-side tracking and cross-channel tracking logic. • Proficient in JavaScript, SQL and Power BI for building integrated dashboards and reports. • Experience in digital analysis, KPI-driven optimization, building data structures, and using AI tools to derive actionable recommendations. • High level of self-initiative, strong team skills, and a structured, responsible way of working.

🏖️ Benefits

• Flexible working arrangements to enable an optimal balance between on-site and remote work. • Numerous training and learning opportunities to stay up to date for daily work and to support individual development. • Support for your career planning, from potential analysis to tailored development programs. • A modern, open and transparent work environment that fosters creativity and cross-team collaboration. • A diverse health and well-being offer — from on-site group fitness to virtual mindfulness training — to support a healthy work–life balance. • Bike leasing, a discounted Germany public transport pass (Deutschlandticket) and other attractive benefits.