Performance Marketing Manager

Job not on LinkedIn

🔥 5 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $50 - $90 / hour

⏱ Part Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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24-MAG

WebsiteLinkedInAll Job Openings

2 - 10 employees

🤝 B2B

💼 Consulting

B2B • Consulting

24-MAG is a commercial strategy and execution firm that helps B2B organizations design and implement systems, workflows, and operating rhythms for sales, client management, and cross-functional projects. They focus on transforming scattered processes into aligned, measurable, and scalable commercial functions—covering pipeline structure, account management frameworks, and operational discipline for teams seeking efficient, intentional growth.

📋 Description

• Design realistic performance marketing scenarios based on personally performed paid acquisition work • Define underlying performance issues and the decisions strong practitioners should reach • Create scenarios involving incomplete, conflicting, or messy campaign and funnel data • Develop and evaluate paid customer acquisition strategy scenarios • Assess channel strategy, campaign structure, targeting, bidding, optimisation, and acquisition performance against commercial objectives • Diagnose campaign performance across advertising platforms and identify drivers of changes in spend, traffic, conversion, and acquisition efficiency • Review budget allocation across campaigns, audiences, channels, and objectives • Evaluate trade-offs between growth, efficiency, scale, and marginal performance • Develop and evaluate conversion funnel and downstream pipeline scenarios • Review lead quality, conversion rates, handoffs, downstream outcomes, and lead recovery strategies • Evaluate landing pages, website journeys, pricing experiences, conversion paths, experiments, and journey improvements • Work with workflows modelled on Google Ads, Meta Ads, and Google Analytics 4 • Reconcile advertising-platform reporting with web analytics and identify attribution issues or misleading interpretations • Evaluate simulated multi-system marketing workflows and identify missed dependencies, inconsistent data, or execution failures • Write or review reference solutions and evaluation criteria for paid growth and performance marketing scenarios • Review completed scenarios and evaluate diagnostic reasoning, prioritisation, trade-offs, planning, execution, QA, and reporting • Provide clear written reasoning supporting evaluation decisions

🎯 Requirements

• Hands-on professional experience in paid acquisition, performance marketing, or growth marketing • Experience personally owning advertising budgets and performance results, rather than solely managing teams responsible for execution • Strong understanding of paid media strategy, campaign optimisation, budget allocation, funnel analysis, and conversion performance • Fluent with Google Ads • Fluent with Meta Ads • Strong working knowledge of Google Analytics 4 • Comfortable diagnosing performance across acquisition, web, and downstream conversion data • Strong quantitative and commercial judgement when evaluating campaign decisions • Clear written reasoning and ability to explain why a performance marketing decision is effective or ineffective • Prior experience developing AI training environments, reinforcement-learning environments, or simulated business case studies is strongly preferred • Rubric Academy or Rubric Bootcamp certification is strongly preferred • Comfortable working independently with structured evaluation frameworks and project guidelines • Applicants complete a short multiple-choice knowledge assessment specific to paid growth before review • Work must be completed without using confidential or proprietary information belonging to any employer, client, institution, or other third party • H1-B and STEM OPT support is unavailable for this engagement

🏖️ Benefits

• Part-time independent contractor engagement • Fully remote • Flexible scheduling based on project requirements • Projects may be extended, shortened, or concluded based on project needs and performance • H1-B and STEM OPT support is unavailable for this engagement