Marketing Director

🔥 0 minutes ago

🏄 California – Remote

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💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Logo of 2Modern

2Modern

11 - 50 employees

🛒 Retail

Retail

2Modern is a leading retailer of modern furniture, lighting, and home decor founded by Greg Finney in 2003. Independently grown, 2Modern continues to be guided by passion for authentic design.

📋 Description

• Own performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels, measuring gross profit after variable costs • Build marketing for the B2B trade program to attract and retain interior designers, architects, and hospitality clients, partnering with B2B sales • Own the marketing budget and manage vendor and partner contracts and renewals • Build campaigns that connect creative testing with performance results, collaborating with the creative team • Lead email, SMS, and lifecycle marketing for consumer and trade audiences • Own promotions with merchandising within margin guardrails • Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot • Run affiliate marketing from partner performance through editorial and publisher relationships • Build cross-channel measurement with finance and the data team • Own go-to-market and the marketing calendar from planning through execution • Lead, manage, and develop email and SMS, creative, copy, and agency partners; shape the team as it grows • Report to Greg Finney, CEO and Founder • Drive profitable marketing growth, strengthen the trade program, establish trusted measurement, and develop a clear, growing team

🎯 Requirements

• 7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets • Hands-on experience with Google Ads, Meta, and affiliates, and a track record of growing profitably, not just growing revenue • Experience marketing to B2B or trade audiences (designers, architects, hospitality, or other professional buyers), or a clear point of view on how to build it • Owned a marketing P&L or budget, worked with finance on forecasting and contribution margin, and made spend decisions based on profitability • Understanding of how creative drives performance; ability to brief, structure, and read creative tests • Strong eye for design and brand; ability to tell a great product story • Comfort with data, including GA4 and BigQuery or similar tools • Experience managing and developing a small team and outside partners • Builder's mindset; willing to bring structure to a lean team and roll up sleeves • Bonus: experience in home, furniture, or design-led retail; email and SMS on Klaviyo; organic social on Instagram and Pinterest

🏖️ Benefits

• 401k Plan + Employer Matching • Vision • Dental • PTO • Annual bonus

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