Senior Paid Digital Media Manager

Job not on LinkedIn

🕒 June 20

🐊 Florida – Remote

🐊 Florida – Remote

💵 $80k - $95k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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321 The Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Lead strategic development and hands-on execution of paid digital media campaigns across a diverse client portfolio • Develop comprehensive paid digital strategies across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms • Design full-funnel media strategies aligned with customer journeys • Create strategies for roofing, legal, real estate, healthcare, home services, and other business-services clients • Establish performance benchmarks, KPIs, and success metrics • Manage campaign setup, optimization, budgets, pacing, and bid strategies • Build audience targeting using CRM data, intent signals, lookalike audiences, predictive modeling, and behavioral data • Develop landing page, conversion funnel, and form optimization strategies • Implement tracking architecture, attribution models, CRM integration, call tracking, and offline conversion measurement • Create A/B testing frameworks for creative, audiences, bidding, and landing pages • Integrate paid media with CRM automation, email marketing, and customer lifecycle programs • Develop remarketing, abandonment, renewal, cross-sell, upsell, win-back, and referral strategies • Collaborate with CRM specialists to optimize data flow and customer journeys • Oversee visual reports and dashboards; analyze performance and identify optimization opportunities • Present insights and strategic recommendations to clients and internal teams • Monitor competitive activity, industry benchmarks, privacy changes, platform updates, and advertising trends • Support proposals, pitches, RFPs, media plans, client presentations, strategic planning sessions, and quarterly business reviews • Identify account growth opportunities through expanded channels, increased investment, or new initiatives • Pioneer AI-powered media optimization tools, automation platforms, and bidding algorithms • Share knowledge and best practices across the agency • Report to the Director of Digital Marketing and collaborate with Client Success, Creative, Social Media, and CRM/MarTech teams

🎯 Requirements

• Deep expertise in lead generation optimization, funnel conversion, seasonal campaign management, life and geographical event targeting, and extended consideration cycles • Expertise in cost-effective acquisition and complex attribution models across multi-touch customer journeys • Proficiency across paid search, paid social, programmatic display, and CTV • Deep understanding of paid media integration with marketing automation platforms • Experience with Google Ads, Meta, LinkedIn, YouTube, programmatic display, CTV/OTT, TikTok, Pinterest, and Reddit • Experience with CRM systems, customer databases, 1st-party and 3rd-party data, intent signals, lookalike audiences, predictive modeling, audience segmentation, geo-targeting, demographic targeting, and behavioral targeting • Experience with landing pages, conversion funnels, form optimization, conversion tracking, Google Analytics 4, Google Tag Manager, UTM parameters, multi-touch attribution, CRM integration, call tracking, and offline conversion measurement • Understanding of HubSpot, High Level, Salesforce Marketing Cloud, and user journey mapping • Ability to manage campaign budgets, pacing, bid strategies, KPIs, reporting, dashboards, A/B testing, and optimization • Ability to stay current on platform updates, algorithm changes, privacy regulations, and advertising best practices • Self-starter and quick learner with a passion for delivering exceptional work on time and within scope • 321 is an equal opportunity employer committed to diversity and inclusion

🏖️ Benefits

• Health, dental, and vision insurance • 401K after one year of employment • 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years] • 3 Sick/Mental Health Days • 8 Hours Volunteer Time • Additional PTO at holiday and management discretion • Paid parental leave • Professional development opportunities • Leadership training opportunities and career advancement pathways • A collaborative, creative, and ambitious team environment