Chief Marketing Officer

🔥 44 minutes ago

🌐 United States, Argentina – Remote

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🗽 New York – Remote

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💵 $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 18%

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Logo of The Ward Law Group, PL

The Ward Law Group, PL

51 - 200 employees

Founded 2012

👥 B2C

⚖️ Legal

⚕️ Healthcare Insurance

B2C • Legal • Healthcare Insurance

The Ward Law Group, PL is a dedicated personal injury law firm committed to providing expert legal representation for victims of negligence in various injury cases, including car accidents, truck accidents, and wrongful death. With a strong focus on serving the Hispanic community, the firm prides itself on its extensive experience and proven track record of securing over $500 million in settlements for clients. The attorneys at The Ward Law Group emphasize client-focused representation, ensuring each client receives personalized attention throughout the legal process.

📋 Description

• Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states • Own the full funnel, including paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling • Lead and grow a team of 15–25+ marketers across social, digital, paid, creative, and content • Hire, mentor, and build internal career pathways for top talent • Define and track KPIs including CAC, CPL, cost-per-signed-case, and ROI • Build dashboards and reporting cadences driving weekly/monthly strategic decisions • Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets • Develop campaigns for bilingual English/Spanish audiences • Navigate state-specific Bar/legal advertising compliance requirements • Own a $10M+ annual marketing budget • Negotiate vendor/media contracts and hold partners accountable to ROI • Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership

🎯 Requirements

• 10+ years in senior marketing leadership (CMO, VP, SVP) • 7+ direct reports and teams of 20+ • Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth • Managed $10M+ annual budgets with demonstrable ROI • Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, YouTube, TV/radio, PR, influencer • Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools • Experience in a regulated industry (legal, healthcare, insurance, financial services) • Bachelor's degree in Marketing, Business, or related field • Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience • Employment contingent upon verification of identity and authorization to work in the United States

🏖️ Benefits

• Flexible work location: remote, Miami Lakes HQ, or NYC office • Health, dental, vision, disability, and firm-paid life insurance • 401(k) with 100% match on first 3% + 50% on next 2% (after 1 year, immediate vesting) • 3 weeks PTO to start • Professional development and continuing education support • Collaborative, growth-oriented team environment • Medical, dental & vision hospital plans • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents) • Company paid short and long-term disability • Health & Dependent Care Spending Accounts (HSA & DCFSA) • Employee Assistance Program • Tuition Assistance • Paid time off and paid holidays

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