Director, Channel & Field Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $173.2k - $259.8k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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8x8

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

💰 $121.9M Post-IPO Equity on 2022-01

Consulting • Marketing • Logistics

8x8 is a comprehensive platform and partner designed to enhance customer experience (CX) by unifying business communications and interaction data. Trusted by over 3 million business users, 8x8 provides solutions such as contact centers, unified communications, and no-code APIs to address complex communication challenges. By integrating artificial intelligence into their platform, 8x8 helps businesses connect teams and customers, gain insights, and drive impactful results. The platform aims to modernize operations, mitigate risks, and build customer loyalty, offering a seamless and efficient experience for enterprises.

📋 Description

• Own the North America partner and field marketing strategy, annual plan, and budget • Lead and develop channel marketing managers, field marketing managers, and contractors • Build and manage relationships with strategic partners, including TSDs, agents, resellers, and system integrators • Create joint marketing plans that drive demand and incremental revenue • Drive programs to recover and grow TSD pipeline, increase partner-sourced pipeline, and recruit new partners • Own strategy and execution for major North America industry tradeshows and conferences • Manage event selection, sponsorship negotiation, budgets, booth and meeting strategy, speaking opportunities, promotion, and follow-up • Set event ROI goals and measure pipeline, bookings, and cost per opportunity • Lead regional field marketing, including integrated campaigns, executive events, roadshows, and account-based programs • Manage the market development funds (MDF) program and planning process • Align activation plans with channel sales, field sales, and BDR leaders • Coordinate with demand generation, content, product marketing, and brand teams on consistent messaging • Run partner enablement and communication through campaign toolkits, the PartnerXchange portal, webinars, and partner meetings • Report performance, budget, and ROI to marketing and executive leadership • Use AI-enabled tools to improve efficiency, insight, and collaboration

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • 7+ years in partner, channel, or field marketing, including experience leading a team • Proven results running tradeshow and event programs at scale, including major industry events and sponsorships • Experience in the telecommunications industry • Direct experience working with technology solution distributors (TSDs) to build programs, drive partner-sourced pipeline, and grow revenue • Experience working with agents, resellers, and MSP or SI partners • Strong understanding of enterprise sales cycles, the buyer's journey, and the channel business model • Strong financial skills, including budget ownership, MDF management, and ROI analysis • Ability to draw insight from complex marketing data • Proficiency with Salesforce, Marketo, and Google Workspace or Microsoft Office • Excellent communication and influence skills, with the ability to work with executives, sales leaders, and partners • Strategic, positive, and energetic, with a fail-fast mindset and a strong work ethic • Ability to travel up to 30% for tradeshows, partner meetings, and field events • For US jobs, participation in the E-Verify program applies

🏖️ Benefits

• Discretionary merit increases • Bonus and/or stock eligibility for certain roles • Sales variable compensation incentives for eligible roles • Equal employment opportunities • Reasonable accommodation for individuals with disabilities