Marketing Manager I/II, Dermatology Consumer Marketing

🔥 0 minutes ago

🌽 Illinois – Remote

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💵 $124.5k - $236.5k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of AbbVie

AbbVie

10,000+ employees

Founded 2013

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

AbbVie is a global pharmaceutical company that discovers and delivers innovative medicines and solutions to enhance lives. With a focus on addressing the world's toughest health challenges, AbbVie operates in over 175 countries, providing a wide range of products across areas like immunology, oncology, neuroscience, and aesthetics. Committed to scientific innovation, AbbVie invests heavily in research and development, aiming to produce first-in-class medicines. The company also emphasizes workplace diversity, sustainability, and patient support initiatives, ensuring positive impact for both its patients and the broader community.

📋 Description

• Collaborate with the Associate Consumer Marketing Director and brand teams to develop launch planning, strategy, and go-to-market execution for potential RINVOQ dermatology indications • Lead development and manage execution of direct-to-consumer tactics across video, web, CRM, social, and in-office channels, emphasizing digital communications • Drive and participate in business and marketing planning processes across Dermatology • Leverage marketing capabilities to create and refine marketing plans • Analyze marketplace trends and apply data-driven strategic insights to marketing plans • Use market surveys, focus groups, and consumer interviews to inform brand positioning and differentiation • Direct and manage marketing projects, plans, initiatives, and tasks • Deliver high-quality work on time while optimizing investment • Ensure regulatory and compliance guidelines are followed • Evaluate campaign effectiveness through measurement and metrics to support return on investment and brand objectives • Assist with managing agency relationship scope, direction, terms, and oversight • Track and manage the Consumer Marketing Budget and optimize resources • Foster collaborative relationships with internal and external partners and lead cross-functional teams

🎯 Requirements

• Bachelor's degree in Marketing or related field equivalent • 4–6+ years of relevant marketing experience • Prior experience in pharmaceutical or CPG marketing • Strong leadership, communication, and interpersonal skills • Ability to work cross-functionally with internal and external agency partners • Ability to lead without authority • Proficiency in creative development, value proposition, positioning, segmentation, and investment optimization • Excellent project management, analytical, and conceptual abilities • Self-starter initiative and team orientation • Attention to detail, execution, and follow-through • Knowledge of regulations and standards affecting pharmaceutical products • Preferred: experience in pharmaceutical marketing • Preferred: experience managing multiple external agencies, including advertising, digital, and database agencies • Preferred: DTC media experience across TV, print, and web/digital • Preferred: CRM experience including direct mail and email • Preferred: understanding of social media platforms and their application • Ability to work with all levels in a highly matrixed organization • Ability to influence senior management • Willingness to travel 25% of the time

🏖️ Benefits

• Paid time off including vacation, holidays, and sick leave • Medical, dental, and vision insurance • 401(k) • Eligibility to participate in long-term incentive programs • Remote work arrangement • Equal opportunity employment • Reasonable accommodation for US and Puerto Rico applicants

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