Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Absolute Security

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1993

🔐 Security

🔒 Cybersecurity

🏢 Enterprise

Security • Cybersecurity • Enterprise

Absolute Security is a leading provider of self-healing, intelligent security solutions designed to protect businesses in a digital landscape. With a focus on endpoint security, device management, and network access, Absolute Security offers a range of products such as Absolute Control, Absolute Resilience, and Secure Access solutions. These products are built to enhance device and application health, secure access to cloud apps, and enable comprehensive threat protection across web, cloud, and private applications. Absolute Security serves various industries, including education, finance, government, healthcare, and transportation, helping organizations maintain compliance, reduce vulnerabilities, and maximize productivity.

📋 Description

• Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot • Assist in optimizing these channels to improve campaign outcomes • Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI • Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates • Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns • Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis • Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders • Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels • Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing • Stay updated on digital marketing trends, tools and best practices • Collaborate with the marketing team to align digital campaigns with our brand and business goals • Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results • Protect the security and privacy of Absolute and its customers • Other duties as assigned by management.

🎯 Requirements

• 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising • Proven track record of managing and optimizing paid campaigns with measurable results • Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.) • Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders • Highly adaptable to changing priorities • Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership • Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance • Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment • Excellent interpersonal skills and the ability to collaborate with cross-functional teams • Technology industry experience, with preference given to security industry knowledge • Familiarity with B2B sales funnels and the ability to map content to the partner journey • Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase • Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting • Google Ads and/or Facebook Blueprint certifications • Experience with marketing attribution modeling and multi-touch attribution analysis.

🏖️ Benefits

• Health insurance • Remote work options