Director, Integrated Marketing Strategy

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 0%

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American Bible Society

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1816

🤝 Non-profit

🤲 Charity

Non-profit • Charity

American Bible Society is a nonprofit organization dedicated to making the Bible accessible, affordable, and alive for every person. Founded in 1816, the society focuses on distributing Scripture, encouraging engagement with God’s Word, and supporting spiritual transformation through Bible-related programs and resources. It operates as a faith-based charitable organization with a mission to share the life-changing message of the Bible globally.

📋 Description

• Lead the annual and quarterly strategic planning process for a portfolio of internal clients • Translate approved business objectives into marketing strategies, programs, and campaigns • Develop ground-up marketing strategies for Tier 1 initiatives and ministry program and product launches • Build audience acquisition, messaging, channel, and engagement strategies • Formalize strategies through strategy and creative briefs for internal teams and external agency partners • Synthesize partner needs, market trends, and audience insights to identify strategic patterns and opportunities • Evaluate audience data, market intelligence, and research sufficiency; identify gaps and escalate organizational needs • Manage portfolio budget allocation between in-house execution and external vendors • Help develop planning frameworks, brief standards, and quality criteria for the marketing strategy function • Develop program- and project-level strategy and creative briefs defining audiences, messaging, channels, and success metrics • Ensure strategic quality of portfolio deliverables before Senior Director review • Present and defend strategy and creative work to internal partners and secure approval • Direct and quality-control execution across internal teams and external agency partners • Serve as strategic partner to ministry program leads, owning relationships and resolving conflicts • Monitor partner satisfaction and escalate systemic issues to the Senior Director • Develop growth recommendations, including new fundraising opportunities, channels, and audiences • Manage communication around high-impact program changes • Manage assigned Marketing Strategists through coaching, oversight, 1:1s, and performance appraisals • Identify skill gaps and development opportunities, support onboarding, and build team bench strength • Monitor team capacity and balance workloads while maintaining strategic quality • Assume related responsibilities, including partner-facing Program Management, as department needs require

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required; master's degree preferred • 15+ years of experience in marketing strategy, product marketing, account management, or brand strategy within an external or in-house agency environment • Agency experience strongly preferred • Nonprofit marketing experience preferred • Fundraising campaign experience a plus • Experience with marketing analytics platforms, CRM systems, project management tools, and Strategy and Creative Brief development frameworks • Demonstrated experience managing marketing budgets and directing internal teams and external agency partners • Proven people management experience • Personal commitment to Jesus Christ • Identification with and participation in a Christian church, with commitment to growing in Christian faith • Active participation in organizational prayer, devotional times, and organization-wide events • Exemplary Christian ethics, behavior, and conduct; adherence to ABS Standards of Conduct and Affirmation of Biblical Community • Christian maturity and incorporation of faith into daily work • Desire and ability to support organizational biblical and religious goals and participate in regular work-related spiritual activities • Passion for and belief in the Word of God and alignment with American Bible Society's vision, mission, and values • Advanced ability to develop and present comprehensive marketing strategies, Creative Briefs, and campaign rationale • Proven ability to direct internal teams and external agency partners toward unified marketing outcomes • Respect and understanding of diverse audiences and perspectives • Ability to understand internal partner objectives and develop mission-advancing marketing strategies • Ability to adapt strategies to partner needs, market conditions, and organizational priorities • Ability to manage multiple partner relationships and concurrent strategic initiatives • Proactive strategic problem-solving ability • Strategic leadership and accountability for agency-caliber quality • Ability to make budget allocation and resource decisions across internal and external delivery models • Ability to coach, provide feedback, and develop direct reports • Ability to evaluate marketing approaches, audience engagement strategies, and creative frameworks • Prolonged periods sitting at a desk and working on a computer • Ability to lift up to 10 pounds occasionally • Ability to travel occasionally • Candidates must pass a background check • Satisfactory reference checks required • Proof of eligibility to work in the United States • Must sign and agree to uphold the ABS Affirmation of Biblical Community

🏖️ Benefits

• Occasional travel to attend off-site meetings • Reasonable accommodations for qualified individuals with disabilities • Remote work arrangement • Core hours of 8:30 a.m. - 5:00 p.m. • Equal employment opportunity and nondiscrimination protections