VP, Revenue Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $268k - $335k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Webflow

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

☁️ SaaS

🌐 Web 3

🛍️ eCommerce

💰 $120M Series C on 2022-03

SaaS • Web 3 • eCommerce

Webflow is a company that provides a visual web development platform to design and build professional websites without code. It enables designers to create and customize websites using a drag-and-drop interface and a powerful CMS, generating clean, production-ready code in the process. Webflow caters to web designers, developers, and businesses looking to streamline their web development process and improve collaboration between teams. Its platform is suited to creating responsive websites tailored to mobile, tablet, and desktop devices, offering a comprehensive solution for users needing creative and technical flexibility in web design.

📋 Description

• Lead Webflow’s Revenue Marketing organization and serve as marketing DRI for the revenue engine • Own marketing-sourced and influenced pipeline and iARR targets across sales-led and partner-led motions, with visibility into self-serve iARR • Own forecasting, budget allocation, and channel ROI • Balance demand creation and demand capture while monitoring CAC, payback, and Cost to Book by channel • Build and optimize the full funnel from lead through MQL/PQL, SAO, closed/won, upsell, and cross-sell • Own webflow.com performance as a primary pipeline channel, including conversion and channel optimization • Lead a multidisciplinary Revenue Marketing organization across demand generation, digital channel optimization, field marketing, partner marketing, and lifecycle • Build and scale a high-performing team aligned to sales-led and partner-led motions • Partner with Marketing leaders on integrated end-to-end campaigns • Collaborate with Sales leadership to prioritize segments and plays and orchestrate marketing, SDR/BDR, and AE activity • Build ABM/account-based plays for mid-market and enterprise • Create sales feedback loops informing messaging, offers, campaign strategy, and competitive positioning • Define partner-sourced pipeline targets and build co-marketing and enablement programs • Build partner tiering and activation models for technology/integration partners, agencies, and platforms • Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy • Partner with Customer Success and Product on lifecycle journeys improving time-to-value, expansion iARR, and multi-product attach • Operationalize customer proof in sales plays • Act as Customer Zero for Product by using Webflow internally, surfacing friction and unmet needs, and translating workflows into product and GTM requirements • Lead AI transformation of the Revenue Marketing team • Report to the Chief Marketing Officer

🎯 Requirements

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR • Ability to synthesize a data diagnosis into a stated strategic thread and defend that thread • Track record of building trust and results with a new team quickly, specifically in the first 30 to 60 days • Ability to provide clear, sized instructions to direct reports rather than high-volume, ambiguous asks • Experience operating in a sales-led and partner-led model with visibility into self-serve iARR performance • Experience building integrated revenue plays from concept through enablement to measurement • Deep analytics and operating rigor, including attribution, forecasting, budget optimization, and experimentation discipline • Credibility with Sales, Partnerships, and Product • AI-native working style using AI to accelerate research and execution while applying independent judgment and synthesis • Curiosity and openness to growth, with proactive adoption of emerging technologies • Valid right-to-work authorization depending on country of employment

🏖️ Benefits

• Every permanent Webflower receives equity (RSUs) • Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums • 12 weeks of paid parental leave for all parents • 6+ weeks of additional paid leave for birthing parents • Inclusive care for family planning, menopause, and midlife transitions • Flexible vacation • Paid holidays • Sabbatical program • Mental health resources, therapy and coaching • 401(k) with 100% employer match up to $6,000/year in the U.S. • Support for retirement savings globally • Localized monthly stipends for work and wellness expenses, including Wi-Fi and workouts • Annual WIN bonus program for all full-time, permanent, non-commission employees • Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their contract and country/state of employment