Director, Brand Media and Activation – Obesity and Related Conditions

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $184.3k - $249.4k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Serve as the brand’s lead media integrator for the U.S. obesity and related conditions portfolio • Translate brand and audience strategy into an integrated media and activation approach • Bring Consumer and HCP teams together around a coordinated brand plan • Lead development of the integrated media and activation brief • Set strategic direction for channel planning and activation across paid, owned, earned, and experiential touchpoints • Translate business priorities into media and activation objectives, audience priorities, strategic choices, and success measures • Lead media planning with the Associate Director and GCCI/agency partners • Set direction for activation planning and identify opportunities for priority audiences • Guide integration of campaign creative, media content, and activation experiences • Coordinate with GCCI, Medical, Corporate Affairs, Patient Advocacy, Patient Experience, Direct-to-Patient, and other partners • Represent media and activation in brand planning, launch readiness, and senior leadership discussions • Lead, coach, and develop the Media & Activation team • Set expectations for GCCI/agency partners and ensure strategic quality, execution, and delivery • Oversee media investment recommendations and stewardship of the media budget • Review performance and use measurement and learning to refine channel and activation plans

🎯 Requirements

• Doctorate degree and 2 years of Marketing/Sales experience OR Master’s degree and 4 years of Marketing/Sales experience OR Bachelor’s degree and 6 years of Marketing/Sales experience OR Associate’s degree and 10 years of Marketing/Sales experience OR High school diploma/GED and 12 years of Marketing/Sales experience • Demonstrated success leading integrated media and activation strategy for a complex brand or launch • Experience with consumer marketing, media planning, channel investment, experiential marketing, or a related discipline • Strong understanding of HCP and consumer engagement and ability to align plans across audiences • Experience leading agency partners, budgets, and cross-functional teams in a matrixed environment • Ability to use measurement, audience insight, and marketplace learning to make clear investment choices • Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred

🏖️ Benefits

• Comprehensive employee benefits package • Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible • Financial plans with opportunities to save towards retirement or other goals • Work/life balance • Career development opportunities

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