Patient & Growth Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $124.1k - $167.9k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Amgen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1980

🏥 Healthcare

🧬 Biotechnology

💊 Pharmaceuticals

💰 $28.5G Post-IPO Debt on 2022-12

Healthcare • Biotechnology • Pharmaceuticals

Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

📋 Description

• Lead development and execution of the Nplate patient marketing strategy • Own consumer initiatives, patient market research, and branded patient education materials • Partner with the digital marketing lead on integrated omnichannel execution • Lead patient advocacy strategy and execution with advocacy organizations and internal cross-functional teams • Drive Patient Journey and Point-of-Care initiatives to improve patient and customer experience and reduce treatment barriers • Develop initiatives improving patient access, affordability, adherence, and treatment continuity • Lead commercial strategy for APPs, pharmacists, IDNs, and other strategic stakeholders • Support Opinion Leader engagement strategy with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams • Support commercial planning and execution for major hematology congresses • Support annual brand strategy and tactical plan development and execution • Manage the Nplate marketing budget, forecasting, purchase orders, agencies, and budget tracking • Coordinate cross-functional execution across internal teams and external agency partners • Manage agency partners and promotional materials compliance review • Participate in LVL commercial experiments, evaluate marketing performance and customer insights, document learnings, and identify optimization opportunities

🎯 Requirements

• Master's degree and 2 years of marketing, commercial, consulting, or pharmaceutical industry experience OR Bachelor's degree and 4 years of marketing, commercial, consulting, or pharmaceutical industry experience OR Associate's degree and 8 years of marketing, commercial, consulting, or pharmaceutical industry experience OR High school diploma/GED and 10 years of marketing, commercial, consulting, or pharmaceutical industry experience • Pharmaceutical or biotechnology commercial marketing experience • HCP and patient marketing experience • Experience supporting hematology, oncology, rare disease, or specialty care brands • Ability to lead complex cross-functional initiatives within a highly matrixed organization • Strong project management and budget management skills • Experience partnering with Medical Affairs, Sales, Market Access, Commercial Data & Analytics, Patient Services, and Advocacy organizations • Familiarity with promotional review processes and systems, such as MAC and Veeva PromoMats • Strong analytical mindset and ability to translate customer insights into commercial actions • Learning agility and enthusiasm for applying AI, automation, and emerging digital capabilities • Excellent written and verbal communication skills with strong executive presence • Ability to operate effectively in a fast-paced environment with changing priorities while maintaining high-quality execution

🏖️ Benefits

• Comprehensive employee benefits package • Retirement and Savings Plan with generous company contributions • Group medical, dental and vision coverage • Life and disability insurance • Flexible spending accounts • Discretionary annual bonus program • Stock-based long-term incentives • Award-winning time-off plans • Bi-annual company-wide shutdowns • Flexible work models, including remote work arrangements, where possible • Professional growth and well-being support • Collaborative culture valuing innovation, inclusion, and continuous learning