Senior Marketing Automation Specialist

🔥 14 minutes ago

🇺🇸 United States – Remote

💵 $107k - $181k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 0%

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Amplitude

WebsiteLinkedInAll Job Openings

501 - 1000 employees

☁️ SaaS

🤝 B2B

🤖 Artificial Intelligence

💰 IPO on 2021-08

SaaS • B2B • Artificial Intelligence

Amplitude is a product analytics and experimentation platform that helps teams build self-improving products. It combines product analytics, marketing analytics, session replay, heatmaps, feature experimentation/management, and data governance with AI-driven agents and insights (e. g. , Global Agent, Agent Analytics, AI Feedback) to surface where users get stuck, recommend next actions, and measure outcomes. Amplitude provides SDKs for multiple platforms, integrations, and enterprise-grade security and privacy; it serves thousands of customers across industries and offers a generous free tier to get started.

📋 Description

• Own end-to-end execution of marketing automation programs in Marketo • Create audiences, emails, landing pages, workflows, A/B tests, QA processes, tracking, and reports • Translate campaign and program requirements into scalable marketing automation solutions • Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution • Partner with the Salesforce administration team • Manage and optimize the marketing technology stack • Identify opportunities to improve processes, automation, data quality, and program efficiency • Leverage AI and emerging technologies to streamline marketing operations and automate repetitive work • Collaborate with marketers and teams across the global organization

🎯 Requirements

• 3+ years of experience in marketing operations or marketing automation • Hands-on experience building and executing programs in Marketo or a similar marketing automation platform • Experience with Salesforce, including leads, contacts, campaigns, and reporting • Understanding of how marketing automation and CRM systems work together • Experience managing email campaigns, nurture programs, webinars, events, or other digital programs from setup through execution and reporting • Strong analytical and problem-solving skills • Understanding of marketing data, attribution, and funnel management • Basic HTML/CSS skills • High level of attention to detail, particularly when building and QAing customer-facing marketing experiences • Ability to translate business needs into technical solutions and execute with minimal oversight • Ability to troubleshoot problems, analyze data, and improve processes • Curiosity about AI, automation, and emerging technologies • Collaborative and adaptable approach to working across teams

🏖️ Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans • 401(k) retirement plan with an employer match of up to 1% of eligible pay each pay period up to $2,000 annually • Flexible time off and paid holidays • Monthly wellness stipend • Monthly commuter transit/parking stipend • Quarterly learning and development stipend • New hire home office equipment stipend • 12 weeks of Paid Parental Leave • Carrot Fertility Benefits/Adoption/Surrogacy support • Back-up Child Care support • Mental health and wellness benefits, including no-cost access to Modern Health coaching and therapy sessions • Employee Stock Purchase Program (ESPP) • Mentorship programs • Management training • Wellness initiatives • Charitable giving grant • Paid volunteer time off • Equity and bonus eligibility

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