Marketing Operations Manager

🔥 3 minutes ago

🏈 Alabama, Arizona, +19 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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📋 Description

• Own and administer HubSpot as the primary marketing automation platform • Design, build, and optimize marketing automation workflows, nurture programs, lead scoring models, lifecycle stages, and customer journeys • Optimize lead routing, qualification, and handoff processes for ADR, BDR, and Sales teams • Maintain marketing technology systems and ensure integrations function properly • Develop governance standards, naming conventions, documentation, and operational best practices • Identify and implement AI-enabled automation to reduce manual effort and improve campaign execution • Operationalize campaigns and go-to-market programs with Growth Marketing, Product Marketing, Customer Marketing, and Partner Marketing teams • Review and deploy emails, workflows, landing pages, forms, lists, automation programs, and reporting • Support webinars, events, customer expansion, advocacy, product launches, and partner marketing initiatives • Ensure campaigns are tagged, tracked, measured, documented, and deployed using quality assurance standards • Own database health, governance, hygiene, segmentation, privacy, consent, subscription preferences, and communication compliance • Build and maintain HubSpot dashboards and deliver campaign, funnel, pipeline, customer, partner, and engagement reporting • Analyze performance and recommend improvements to marketing efficiency, effectiveness, and revenue contribution • Administer Asana and other productivity platforms; manage workflows, templates, intake processes, calendars, resource planning, and roadmaps • Evaluate and govern MarTech platforms, integrations, vendors, data flows, AI tools, budgeting, renewals, and technology planning • Train and support Sales, ADRs, and BDRs on HubSpot, lead management, routing, reporting, and best practices

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, information systems, or a related field, or equivalent professional experience • 4–6 years of experience in marketing operations, marketing automation, revenue operations, or a related discipline • Hands-on experience administering HubSpot, including workflows, lifecycle management, lead scoring, reporting, segmentation, marketing automation, and attribution • Strong understanding of lead management, funnel architecture, database governance, data quality, compliance, and marketing performance measurement • Experience building dashboards, reporting frameworks, and actionable insights for marketing leadership and executive stakeholders • Experience managing marketing technology platforms, integrations, vendors, operational workflows, and project management systems such as Asana • Ability to use AI tools responsibly for research, analysis, workflow automation, content development, and productivity, with appropriate governance and quality control • Strong analytical, organizational, communication, and stakeholder management skills; ability to manage multiple priorities in a fast-paced remote environment • Experience supporting demand generation, webinars, events, product launches, partner marketing, customer marketing, and go-to-market initiatives • Experience with GovTech, public-sector software, GIS, permitting, plan review, or complex B2B SaaS environments preferred • HubSpot certification preferred or must be completed within an established period following hire • Authorization to work in the United States

🏖️ Benefits

• Group Medical, Dental, Vision and Life insurance • 401k • Unlimited Vacation • Paid Sick Leave & Holidays • Fully remote work arrangement

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