Marketing Operations Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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WRS Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

🤝 B2B

Healthcare • B2B

WRS Health is a leading provider of cloud-based Electronic Health Record (EHR) and Practice Management software designed to enhance the operations of medical practices. The company focuses on helping physicians manage their practices effectively, allowing them to concentrate on patient care. They offer a range of solutions including practice management, billing services, and specialty-based EHR systems certified by notable organizations. WRS Health is committed to improving practice efficiency and business growth through automation and process optimization, while continually providing support to their users.

📋 Description

• Design and execute marketing strategy aligned with company objectives, target markets, and healthcare IT trends • Collaborate with executive leadership to define marketing goals, KPIs, and budgets • Design and implement AI-powered workflows for lead scoring, content generation, audience segmentation, chatbots, and campaign personalization • Evaluate and integrate AI tools, including HubSpot AI features, with quality, brand voice, and HIPAA-conscious data-use guidelines • Apply statistical, predictive, and attribution modeling to forecast pipeline, identify high-value segments, and measure channel effectiveness • Design and analyze A/B and multivariate tests across emails, landing pages, and website experiences • Manage HubSpot Marketing, Sales, Service, and CMS Hubs, including workflows, processes, and data hygiene • Analyze HubSpot reports and dashboards to track KPIs, campaign performance, and ROI • Build and manage the email marketing program from segmentation through execution • Optimize forms, email templates, landing pages, and website experiences for conversion and lead generation • Manage marketing operations projects from initiation to completion, tracking progress, risks, bottlenecks, schedule, and budget • Partner with Marketing, Sales, and Customer Service to integrate processes and document repeatable workflows • Review campaign results and pipeline movement, refine AI-driven lead routing, build automated nurture workflows, analyze tests and attribution, clean data, document processes, and evaluate AI tools

🎯 Requirements

• Bachelor's degree in Marketing, Business Management, Data Analytics, or a related field • At least 5 years of experience in marketing, marketing operations, and project management, preferably in B2B SaaS • Advanced expertise in HubSpot Marketing, Sales, Service, and CMS Hubs • Strong proficiency in marketing automation technologies • Hands-on experience building AI-assisted marketing workflows, such as predictive lead scoring, AI content tools, chatbots, or personalization • Strong analytical and statistical skills • Advanced database management and data visualization skills • Understanding of customer journey mapping and business processes • Project management experience and ability to lead multiple projects • Strong communication skills • Preferred: HubSpot certifications • Preferred: Experience as a HubSpot trainer or in HubSpot customer support • Preferred: Working knowledge of SQL, Python, or R • Preferred: Experience with Looker Studio, Tableau, or Power BI • Preferred: Familiarity with marketing attribution, predictive analytics, or machine learning concepts • Preferred: Experience marketing to healthcare providers or in health IT, with awareness of HIPAA considerations • Availability during standard US business hours (9am–5pm EST or 8:30am–4:30pm EST)

🏖️ Benefits

• Positive impact on patient care through medical practice solutions • Team-oriented work environment • Opportunity to join a successful and continually growing USA-based company • Standard US business hours schedule

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