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Senior Director, Marketing Operations

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $174k - $217k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Logo of Delinea

Delinea

1001 - 5000 employees

Founded 2021

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2021-03

Cybersecurity • SaaS • Enterprise

Delinea is a cybersecurity company that provides privileged access management (PAM) and identity security software. The Delinea Platform (powered by Iris AI) continuously discovers and inventories human, machine, and AI identities across cloud, on-premise, hybrid, and SaaS environments; vaults, rotates, and governs credentials; enforces just-in-time and zero standing privilege; performs identity posture and threat analysis; and provides real-time, policy-based runtime authorization and auditing for privileged access and AI agents.

📋 Description

• Set top-of-funnel strategy with demand generation, field marketing, and sales development • Define funnel volume, mix, and conversion assumptions required to hit pipeline targets • Own annual and quarterly marketing planning rhythm, including capacity and target setting, channel and segment allocation, budget reviews, and planning offsites • Translate company and GTM strategy into a top-of-funnel operating plan with goals, owners, and metrics • Use funnel economics, conversion benchmarks, and scenario modeling to guide top-of-funnel investment • Own the marketing technology stack supporting lead-to-opportunity processes • Design and optimize lead-to-opportunity processes and marketing-to-sales handoffs • Define and maintain MQL/SQL definitions, scoring models, and SLAs • Partner with IT/business systems on platform architecture, integrations, and roadmap decisions • Lead weekly and monthly funnel reviews, conversion analysis, and campaign performance reporting • Own board- and executive-level funnel reporting and run the marketing QBR process • Build dashboards and forecasting models for funnel health, pipeline coverage, and emerging risk • Establish a single source of truth for funnel metrics, targets, and benchmarks • Manage the Director, Top-of-Funnel Operations and provide direction to funnel vendors, tooling, process execution, and the Mexico-based data quality team • Set data governance strategy for lead, account, and campaign data integrity • Ensure data practices align with company data governance, privacy, and SOX/IPO-readiness requirements

🎯 Requirements

• 10+ years in Marketing Operations, Demand Generation Operations, RevOps, or GTM Strategy • 3+ years in a senior leadership role owning top-of-funnel strategy and operations at scale • Proven experience setting top-of-funnel targets, conversion strategy, and channel economics • Deep hands-on experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua • Experience integrating marketing automation platforms with Salesforce for lead-to-opportunity workflows • Experience implementing AI technologies, such as AI SDR Agents or AI-enhanced lead scoring • Experience building and presenting board- or executive-level funnel performance, QBR, and planning materials • Experience leading through senior managers or directors, including distributed or near-shore/offshore teams in data operations or data governance • Strong analytical and forecasting skills • Fluency in funnel metrics, conversion and velocity modeling, attribution, and marketing-sourced/influenced pipeline reporting • Experience operating in a company scaling toward IPO or as a public company is a strong plus • Bachelor's degree required • MBA or equivalent advanced degree preferred • Candidates are required to complete a comprehensive criminal background check, verification of education, and verification of employment upon conditional offer

🏖️ Benefits

• Meaningful bonus program • Equity • Healthcare insurance • Pension/retirement matching • Comprehensive life insurance • Employee assistance program • Time off plans • Paid company holidays • Career progression • Global team environment • Planning offsites

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