MarTech Lead

🔥 6 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

🏄 California, New York, +1 more states – Remote

🏄 California – Remote 🗽 New York – Remote 🌲 Oregon – Remote

💵 $142.4k - $197.8k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Mercury

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

💳 Fintech

🏦 Banking

☁️ SaaS

Fintech • Banking • SaaS

Mercury is a software-driven fintech that provides business and personal banking products built for startups and small to mid-size companies. Its platform offers business checking and savings, Treasury products, business credit cards and spend management, payments and invoicing, accounting integrations and AI-powered automations, plus APIs and developer tools. Mercury partners with FDIC-insured banks to offer deposit protection, emphasizes virtual cards, granular spend controls, and workflow automations for teams, agencies, ecommerce brands, VC funds, and crypto businesses. The product is positioned as an all-in-one banking and finance platform delivered through a modern app and API.

📋 Description

• Own the marketing technology roadmap with Growth Marketing leaders • Build and maintain marketing data pipelines using Segment and Polytomic • Make approved Snowflake attributes, audiences, and conversion signals usable in marketing platforms and return marketing activity to shared data systems • Own GA4 administration, including event configuration, custom dimensions, platform connections, and reporting setup • Build and maintain marketing tracking and advertising conversion integrations, including campaign tagging, cross-domain measurement, and browser- and server-side tracking • Investigate missing events, duplicate conversions, and reporting discrepancies with Engineering • Implement measurement definitions and attribution settings across marketing platforms, including GA4 and Rockerbox • Build, test, deploy, and maintain marketing integrations and advanced automations using APIs, integration tools, and custom code • Own routine releases within an agreed scope using approved development tools • Maintain website forms, marketing tags, and experimentation tools • Partner with SEO and Web Engineering on publishing automation, structured-data checks, and SEO and AI-search experiments • Monitor marketing integrations and resolve failures • Establish testing, alerting, and recovery practices • Maintain marketing platforms through configuration, access management, vendor coordination, and documentation • Build reusable tools and help teammates use them effectively

🎯 Requirements

• Experience owning marketing technology or related systems, with examples of independently prioritizing and delivering work across acquisition and lifecycle marketing, including customer engagement platforms • Strong SQL skills • Hands-on experience building integrations with APIs, webhooks, and cloud data warehouses • Ability to write, test, debug, and deploy code using shared development tools and review practices • Hands-on experience administering GA4 and maintaining advertising conversion integrations, including browser- and server-side tracking and audience syncs • Understanding of how identity, permissions, and data quality affect measurement and campaign execution • Track record of operating systems after launch, including monitoring failures, investigating unexpected results, recovering from problems, and preventing recurrence • Clear communication and sound judgment • Ability to translate marketing goals into technical requirements and work through tradeoffs with Data and Engineering • Experience with tools or comparable systems including Snowflake, Segment, Polytomic, Customer.io, Salesforce, Dato, GA4, Rockerbox, and major search and social advertising platforms

🏖️ Benefits

• Base salary • Equity (stock options/RSUs) • Benefits

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