Marketing Operations Specialist

Job not on LinkedIn

🔥 6 minutes ago

🧀 Wisconsin – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

Where this job comes from

Posted on Cielo Talent's careers page, not through a job board

First seen by Remote Rocketship 6 minutes ago

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Logo of Cielo Talent

Cielo Talent

1001 - 5000 employees

🏥 Healthcare

📦 Logistics

👥 HR Tech

Healthcare • Logistics • HR Tech

Cielo Talent is a global talent acquisition partner that offers a range of solutions in recruitment process outsourcing, contingent workforce management, and talent acquisition consulting. They leverage advanced technology, including AI, to provide tailored solutions for businesses seeking to fill specific talent needs. With a focus on diversity, equity, and inclusion, Cielo aims to partner with organizations worldwide to improve their talent acquisition strategies. They work across various industries, such as healthcare, life sciences, and technology, to deliver effective and efficient hiring solutions.

📋 Description

• Execute email marketing campaign operations, including project management, audience segmentation, program builds, workflow setup, personalization, QA, deployment readiness, performance tracking, and post-launch optimization • Liaise with external partners and vendors to design, build, and refine mobile-first email marketing templates • Maintain the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and tracking systems • Plan and analyze A/B tests, develop hypotheses, interpret results, and document learnings • Compile and maintain monthly marketing metrics, support dashboard inputs and recurring reporting, and analyze channel, campaign, funnel, and database performance • Build, test, and publish website pages through Cielo’s content management system while supporting content accuracy, AEO/SEO readiness, user experience, accessibility, and web governance • Improve CRM database health by resolving duplicate, invalid, incomplete, suppressed, noncompliant, and incorrectly associated records • Import and validate contact lists, including field mapping, source documentation, consent or suppression checks, and campaign association • Evaluate lead quality from advertising, content syndication, events, and other acquisition channels; update CRM data to support lead routing, follow-up, and reporting • Support daily marketing technology operations by troubleshooting platform issues, documenting processes, coordinating with stakeholders and vendors, and improving workflows and data flow • Use project management applications such as Monday.com to track projects, campaigns, actions, and email communication schedules • Adapt email promotion plans to content readiness and last-minute scheduling changes • Apply best practices in digital marketing, marketing operations, marketing automation, CRM, analytics, privacy, deliverability, and web strategies • Lead or participate in additional projects as assigned

🎯 Requirements

• US citizenship and right to live and work within the United States • Bachelor’s degree in Marketing, Business, Communications, or related field preferred • 3–5+ years of marketing experience in a B2B/B2C organization • Experience with marketing technology platforms such as Marketo, Salesforce, content management systems, Google Analytics, reporting dashboards, or equivalent tools • Experience in data analysis and interpretation • Experience in content syndication programs and paid advertising is a plus • Knowledge of SEO, GEO, and AEO preferred • Excellent verbal and written communication skills • Ability to present information to employees and leadership in a detailed and professional manner • Solid understanding of B2B/B2C marketing strategies and tactics • Understanding of lead management processes and marketing data-management best practices • Knowledge of email marketing best practices, industry trends, regulatory compliance standards, and GDPR required • Exposure to collaborative cross-functional work environments • Awareness of emerging technologies, AI-enabled marketing practices, privacy requirements, and marketing operations best practices • Comfortable working in fast-paced, growth-oriented environments • Ability to work remotely from the United States during Eastern or Central Time Zone hours

🏖️ Benefits

• Remote work for US-based employees • Full-time position (40 hours per week)

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