Marketing Operations Manager – AI-First Marketing

🔥 2 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $110k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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Anatta

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Anatta is a premier, enterprise-accredited Shopify agency that partners with leading merchants to scale their direct-to-consumer (DTC) eCommerce businesses. With over a decade of expertise in Shopify, Anatta offers transformative growth solutions through precision-engineered design, technology, and consulting. The company challenges the traditional agency model by providing bespoke strategies and a dedicated team of eCommerce specialists to adapt to the rapid changes in the DTC market. Anatta positions itself as a genuine extension of client teams, focusing on long-term goals and empowering brands to navigate eCommerce challenges effectively.

📋 Description

• Own execution of every marketing initiative, including content, search, advertising, website, automation, campaigns, and events • Design and run an intelligent marketing operating system connecting intelligence, decisioning, execution, governance, and pipeline measurement • Build workflows, administer the marketing technology stack, launch campaigns, read dashboards, and act on insights • Continuously redesign work processes so automation and AI absorb repetitive execution while human time moves toward judgment, creativity, and growth • Set standards for AI use across marketing and train colleagues in effective AI usage • Manage a Content Strategist and Creative directly and work daily with Sales, Business Development, Strategy, and Engineering • Run the AI-assisted content production system, editorial calendar, keyword management, practitioner review gate, prompt library, templates, and quality standards • Execute SEO, AEO, and GEO programs, including site architecture, programmatic pages, schema, llms.txt, entity consistency, citations, rankings, impressions, clicks, and organic lead qualification • Plan, build, QA, launch, and optimize paid search and paid social campaigns; manage budgets, pacing, and landing-page performance • Own website conversion paths, forms, lead routing, page speed, Core Web Vitals, crawlability, analytics, consent, and continuous improvement • Build and maintain automation workflows for lead generation, nurture, lifecycle progression, segmentation, scoring, routing, and campaign execution • Maintain attribution models and the marketing ROI dashboard; deliver weekly web and pipeline reports • Support revenue goals through lead scoring, sales alerts, signal exports, and AI-assisted prospecting motions • Execute integrated campaigns across email, webinars, paid media, ABM, nurture, outbound initiatives, and events • Coordinate event logistics, budgets, campaigns, and pipeline follow-through • Administer CRM, marketing automation, analytics, SEO, and AI tooling and their integrations • Evaluate, pilot, and deploy generative AI tools; develop prompts and manage AI initiatives • Manage marketing budgets and timelines with Finance • Establish AI governance, data-handling rules, brand standards, and data-protection compliance • Train marketing and adjacent teams on prompting, AI best practices, governance, and technical fluency

🎯 Requirements

• 5–7 years in marketing operations, technical program management, demand generation or digital marketing, with at least five in a marketing-operations or equivalent role • Demonstrated experience implementing generative AI tools and automation workflows end to end — not experimentation, deployment • Hands-on experience with prompt engineering and with AI-assisted content production at volume • Proven experience administering large marketing automation platforms and CRM systems and integrating them with other business systems • Working knowledge of SEO, and of how answer engines and AI assistants source and cite content • Experience managing paid media budgets and campaigns • Strong analytical skills: database structures, data hygiene, analytics and attribution; ability to draw insight from marketing data and act on it • Understanding of lead scoring, nurturing, segmentation, personalisation and lifecycle management • Proven ability to manage complex, cross-functional projects with technical and strategic components to tight deadlines • Excellent written and spoken communication; able to translate technical concepts for non-technical colleagues • Familiarity with GDPR and other relevant data-protection regulation • Experience in a B2B services, consultancy or agency environment selling to enterprise buyers preferred • Familiarity with the Shopify ecosystem or enterprise ecommerce preferred • Experience managing a direct report or a small content team preferred • Formal training in AI-first marketing systems is a plus • Experience running events end to end preferred • Are you currently based in the United States or Canada? • At least 5 years of experience specifically in marketing operations (or an equivalent operations-focused role — not primarily brand or creative marketing)

🏖️ Benefits

• Remote first organization • Full medical, dental, vision, disability, and company paid life insurance • Employer 401(k) contributions • Employee assistance program • Start accrual with 20 days of PTO annually + holidays • Annual winter break: We close the week between Christmas and New Year's so everyone can truly disconnect and recharge • Paid parental leave • Company events, happy hours, and retreats • Budget for continuing education • Other perks vary by location

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