Data Product Manager, Marketing Technology

🔥 1 hour ago

🏄 California – Remote

🏄 California – Remote

💵 $116.4k - $192.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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This company has sponsored H1B visas in the past.

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ServiceNow

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2004

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Post-IPO Equity on 2022-12

Enterprise • SaaS • Artificial Intelligence

ServiceNow is a platform that offers AI-powered solutions and automation for businesses to enhance productivity and streamline workflows. Its AI agents are designed to autonomously learn, reason, make decisions, and take action to transform business processes across various domains such as IT, HR, customer service, and app development. The platform enables organizations to integrate data from diverse sources, facilitating business transformation and operational efficiency. Recognized for its leadership in AI IT service management and trusted by a significant portion of the Fortune 500, ServiceNow collaborates with other global leaders like Microsoft and AWS to bring advanced AI capabilities to modernize business operations.

📋 Description

• Define and deliver Martech capabilities focused on end-to-end lead flow, lead validation and enrichment, Marketing data integrations, and platform optimization and consolidation • Act as the data product owner and advocate for Marketing stakeholders • Gather feedback, identify pain points, and translate needs into Martech capabilities and enhancements • Develop, own, and manage business requirements for lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows • Partner with business and technology stakeholders on platform capabilities, roadmaps, integration dependencies, customization needs, and implementation processes • Collaborate throughout the software development lifecycle, including roadmap planning, discovery, requirements definition, sprint planning, product reviews, testing, launch readiness, and post-launch optimization • Identify, prioritize, and document requirements, user stories, acceptance criteria, and success metrics • Prepare process documentation, system workflows, training materials, and gap analyses • Define and track OKRs, KPIs, adoption metrics, and desired outcomes • Lead or support stakeholder alignment and obtain cross-functional sign-off • Define test criteria, support User Acceptance Testing, validate business outcomes, and determine launch readiness • Troubleshoot data, lead flow, integration, and process issues across Martech platforms and third-party tools • Serve as a Martech subject matter expert across CRM, Marketo, Adobe Experience Platform, ServiceNow, Workfront, Adobe Experience Manager, and related tools • Support M&A integration efforts through discovery, documentation, and acquired-system onboarding requirements • Partner with global and regional marketing teams to improve communication, adoption, governance, and process consistency • Contribute to retrospectives and continuous improvement to streamline processes, reduce manual work, improve data integrity, and increase marketing efficiency • Help maintain Martech governance standards, intake processes, prioritization models, release communications, and operational best practices

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, Technology, or a related field • 5+ years of experience in product management, business product management, marketing technology, marketing operations, CRM, marketing automation, or a related function • Proven experience partnering with Marketing, Sales, IT, Data, and other cross-functional teams to design, deliver, and continuously improve marketing technology solutions • Strong experience with marketing automation systems and data platforms • Experience with Martech integrations, third-party tools, data flows, APIs, lead management processes, campaign operations, or customer data platforms • Experience defining business requirements, functional requirements, user stories, acceptance criteria, use cases, and process documentation • Strong understanding of Agile methodologies, sprint planning, backlog management, OKRs, and KPI measurement • Experience supporting UAT, release readiness, stakeholder sign-off, and change management • Strong analytical and problem-solving skills • Ability to translate complex technical concepts into clear business language for non-technical stakeholders • Excellent verbal and written communication skills • Strong organizational skills and ability to manage multiple priorities, projects, and cross-functional dependencies • Comfortable operating in a fast-paced environment with evolving priorities and high stakeholder visibility • Adobe Experience Platform experience strongly preferred • Experience with data quality, database structures, data cleansing, data enrichment, segmentation, or reporting processes preferred • Experience with enterprise Martech ecosystems and platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, ZoomInfo, Demandbase, 6sense, or similar tools • Experience supporting lead lifecycle management, routing, scoring, attribution, campaign execution, personalization, or buying group processes • Familiarity with marketing data governance, consent management, privacy requirements, and operational compliance • Ability to run SQL queries against data warehouses analyzing large datasets • Experience creating enablement materials, training documentation, release notes, and stakeholder communications • Prior experience in a global marketing organization or enterprise B2B environment

🏖️ Benefits

• Equity (when applicable) • Variable/incentive compensation • Health plans • Flexible spending accounts • 401(k) Plan with company match • ESPP • Matching donations • Flexible time away plan • Family leave programs • Flexible or remote work persona

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