Senior Marketing Automation Specialist

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $107k - $181k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Amplitude

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Amplitude is a leading analytics and insights platform that provides businesses with a comprehensive understanding of the entire customer journey. With products like Product Analytics, Web Analytics, and Session Replay, Amplitude offers deep behavioral analytics and AI tools to help organizations visualize user sessions, optimize product experiences, and drive business growth. The platform is designed to unify customer data across teams, enabling improved data quality and governance through its Customer Data Platform. Amplitude is particularly focused on facilitating growth, active user engagement, and monetization for a range of industries including financial services, eCommerce, media, and healthcare.

📋 Description

• Own end-to-end execution of marketing automation programs in Marketo • Create audiences, emails, landing pages, workflows, A/B tests, QA processes, tracking, and reports • Translate campaign and program requirements into scalable marketing automation solutions • Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution • Partner with the Salesforce administration team • Manage and optimize the marketing technology stack • Identify opportunities to improve processes, automation, data quality, and program efficiency • Leverage AI and emerging technologies to streamline marketing operations and automate repetitive work • Collaborate with marketers and teams across the global organization

🎯 Requirements

• 3+ years of experience in marketing operations or marketing automation • Hands-on experience building and executing programs in Marketo or a similar marketing automation platform • Experience with Salesforce, including leads, contacts, campaigns, and reporting • Understanding of how marketing automation and CRM systems work together • Experience managing email campaigns, nurture programs, webinars, events, or other digital programs from setup through execution and reporting • Strong analytical and problem-solving skills • Understanding of marketing data, attribution, and funnel management • Basic HTML/CSS skills • High level of attention to detail, particularly when building and QAing customer-facing marketing experiences • Ability to translate business needs into technical solutions and execute with minimal oversight • Ability to troubleshoot problems, analyze data, and improve processes • Curiosity about AI, automation, and emerging technologies • Collaborative and adaptable approach to working across teams

🏖️ Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans • 401(k) retirement plan with an employer match of up to 1% of eligible pay each pay period up to $2,000 annually • Flexible time off and paid holidays • Monthly wellness stipend • Monthly commuter transit/parking stipend • Quarterly learning and development stipend • New hire home office equipment stipend • 12 weeks of Paid Parental Leave • Carrot Fertility Benefits/Adoption/Surrogacy support • Back-up Child Care support • Mental health and wellness benefits, including no-cost access to Modern Health coaching and therapy sessions • Employee Stock Purchase Program (ESPP) • Mentorship programs • Management training • Wellness initiatives • Charitable giving grant • Paid volunteer time off • Equity and bonus eligibility

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