Product Marketing Manager

🔥 0 minutes ago

🧀 Wisconsin – Remote

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💵 $82.5k - $97.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Logo of AMSOIL INC.

AMSOIL INC.

201 - 500 employees

🚘 Automotive

🛍️ eCommerce

🏭 Manufacturing

Automotive • eCommerce • Manufacturing

AMSOIL INC. is a manufacturer and retailer of synthetic motor oils, lubricants, protectants and related automotive fluids and accessories. Its website promotes vehicle-specific products (auto, motorcycle, ATV/UTV, marine, heavy-duty), a dealer and preferred-customer program, business/industrial sales and an international presence; the company emphasises performance testing, ISO 9001/14001 registration, and both consumer and commercial channels (online storefront, catalogs, and dealer network).

📋 Description

• Execute product portfolio strategy aligned with the Company's business goals and market trends • Assess and report on portfolio performance, providing insights and recommendations for product portfolio, pricing strategy, and market product plan improvements • Manage projects of varying complexity • Lead product lifecycle management from concept to end-of-life • Collaborate with and lead cross-functional teams through the Stage Gate process for successful product development launches • Conduct market research on industry trends, competitor offerings, emerging technologies, pricing, and customer needs • Analyze market data to shape product positioning and marketing strategies and identify portfolio growth opportunities • Assist in developing product messaging for websites, social media, and marketing collateral • Lead creation of marketing claims measuring products against industry standards or competitive products • Provide sales and customer service teams with market intelligence and technical information • Assist in developing sales tools and resources

🎯 Requirements

• Bachelor's degree in marketing, business management, product management, or related field • Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job • Experience working in lubricants, grease, specialty chemicals, or related industry • Analytical and strategic thinking skills • Strong knowledge of marketing trends, best practices, and resources • Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position • Strong knowledge of common financials; cost of goods sold, gross margin, etc. • Excellent communication and interpersonal skills • Detail oriented with excellent organization and project management abilities • Self-motivated with the ability to work collaboratively in a fast-paced environment • Strong management skills with the ability to supervise others • Proficient in Microsoft Office products

🏖️ Benefits

• Remote work capability • Competitive wages • Opportunities for advancement • Performance-based rewards • Company bonus • Annual merit increases

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