Senior Product Marketing Manager

🔥 12 hours ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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MRI Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1971

🏗️ Construction

📦 Logistics

🏠 Real Estate

Construction • Logistics • Real Estate

MRI Software is a global provider of real estate technology solutions designed to empower property professionals and communities. The company offers a comprehensive suite of proptech tools tailored for residential and commercial property management, including integrated digital services, energy management, tenant engagement, and lease accounting. MRI Software's solutions aim to simplify property management processes, optimize business performance, and mitigate risk through unified data and business insights. With a focus on innovation, MRI Software connects real estate visionaries with AI-first technology to build thriving communities and facilitate compliance. The company serves a vast client base of over 45,000 clients across 170 countries, supporting diverse sectors such as multifamily housing, office, retail, industrial logistics, and more.

📋 Description

• Serve as the strategic marketing leader for a portfolio of MRI's B2B SaaS solutions • Own product positioning, messaging, value propositions, and competitive differentiation • Develop and execute go-to-market strategies for products, features, integrations, and enhancements • Partner with Product Management to align roadmaps with market opportunities and customer needs • Define launch plans, success metrics, and cross-functional responsibilities • Partner with Sales, Customer Success, and Revenue teams to improve sales effectiveness and win rates • Create and oversee sales enablement content, including presentations, battlecards, competitive intelligence, demos, case studies, and product collateral • Support strategic opportunities by positioning solutions for key prospects and customers • Lead major product launches and market expansion initiatives • Coordinate execution across Product Management, Marketing, Sales, and Customer Success • Measure launch performance and optimize future launch strategies • Partner with Demand Generation and Digital Marketing teams on awareness, engagement, and pipeline campaigns • Provide direction for content, messaging, audience targeting, and campaign themes • Monitor campaign performance and recommend improvements • Maintain knowledge of industry trends, customer challenges, competitive offerings, and market dynamics • Conduct competitive analysis and provide actionable insights to Product, Sales, and executive leadership • Serve as internal expert on buyer personas, purchasing behaviors, and market opportunities • Develop thought leadership content with executives and subject matter experts • Represent MRI at customer events, webinars, industry conferences, and analyst briefings • Mentor junior product marketing team members • Lead cross-functional initiatives and influence stakeholders without direct authority • Establish best practices for go-to-market effectiveness • Establish portfolio positioning, lead launches, improve sales enablement, influence product strategy, and drive pipeline, adoption, and engagement improvements

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field • 6+ years of B2B technology or SaaS product marketing experience • Demonstrated track record of owning go-to-market strategy and driving business results • Experience supporting enterprise software, SaaS platforms, PropTech, FinTech, ERP, or other complex B2B technology solutions • Proven success launching products and driving market adoption • Strong experience developing product positioning, messaging frameworks, and sales enablement strategies • Experience partnering with Product Management, Sales, Customer Success, and executive stakeholders • Strong understanding of enterprise buying cycles, customer journey mapping, and SaaS business models • Exceptional written, verbal, presentation, and storytelling skills • Strong analytical and strategic thinking abilities • Experience influencing cross-functional teams in a matrixed global organization • Experience with CRM, marketing automation, product analytics, and sales enablement tools preferred • MBA or advanced degree is a plus • Strategic thinking and strong business acumen • Customer-focused approach and passion for understanding market needs • Ability to work in a fast-paced, growth-oriented SaaS environment • Strong executive presence and ability to influence senior stakeholders • Experience supporting global product portfolios and cross-regional go-to-market initiatives

🏖️ Benefits

• Inclusive employer welcoming and celebrating diversity across backgrounds • Employee resource groups • Tailored resources to help each person reach their full potential • Connected, people-first workplace community • Some travel may be required