Product Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 13%

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Logo of Sentra

Sentra

51 - 200 employees

🔒 Cybersecurity

💰 $30M Series A on 2023-01

Cybersecurity

Sentra is a cloud-native data security platform that discovers, classifies, prioritizes, and remediates critical data security risks. The company ensures data security regardless of location or travel methods by automatically detecting vulnerabilities, misconfigurations, and unauthorized access. Combining Data Security Posture Management, Data Detection and Response, and Data Access Governance, Sentra enhances security posture and compliance adherence. Founded in 2021, it is co-headquartered in New York City and Tel Aviv.

📋 Description

• Lead and evolve positioning and messaging across Sentra’s platform, products, and key use cases • Translate complex technical capabilities into clear, differentiated customer value for technical and business audiences • Scale the competitive intelligence program, including competitive positioning, battlecards, objection handling, and field guidance • Monitor competitors, market positioning, competitive wins and losses, and field team needs • Lead product launches and key go-to-market initiatives with Product, Sales, Customer Success, and Marketing • Develop messaging, enablement, launch plans, and execution for product launches • Create messaging, tools, and training to help field teams sell effectively • Gather customer, prospect, seller, and market insights and inform Product, Marketing, and GTM decisions • Partner with Marketing and executives on content, campaigns, customer stories, and thought leadership • Make complex data security and AI challenges understandable to target audiences

🎯 Requirements

• 5+ years of B2B cybersecurity product marketing experience in data, cloud, or enterprise software • Demonstrated ownership of positioning and messaging for complex technical products • Strong experience in competitive intelligence, sales enablement, and translating market insights into actionable field guidance • Proven experience leading product launches and cross-functional GTM programs • Ability to understand complex technology and translate it into simple, compelling customer value • Strong customer and market orientation, with experience engaging directly with customers, prospects, and sales teams • Excellent writing, storytelling, presentation, and communication skills • Ability to influence and collaborate effectively across Product, Sales, Customer Success, Marketing, and executive stakeholders • Comfortable operating independently and taking ownership while collaborating closely across teams • Able to think strategically while remaining highly hands-on in a fast-moving startup environment • Experience in data security, DSPM, DLP, cloud security, AI security, or data governance is a strong plus

🏖️ Benefits

• Remote work arrangement • Full-time employment

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