VP, Revenue Marketing

Job not on LinkedIn

🔥 19 minutes ago

🇺🇸 United States – Remote

💵 $220k - $260k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Placer.ai

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

💼 Consulting

📣 Marketing

🏨 Hospitality

Consulting • Marketing • Hospitality

Placer. ai is a location analytics company that provides businesses with insights into foot traffic and consumer behavior based on physical world location data. Their platform utilizes location information to help retail, real estate, and city planning industries make informed decisions. The company leverages big data and advanced analytics to transform location data into actionable intelligence, driving improvements in marketing effectiveness, site selection, and operational efficiency.

📋 Description

• Forecast and own the demand plan by building and maintaining a rolling pipeline forecast by channel and segment • Design and lead the Strategic team's ABM program, including account tiers, buying committees, and coordinated multi-channel outreach • Direct paid media strategy across SEM, paid social, and display • Partner with content on SEO/AEO strategy and prioritize keywords, topics, and pages based on conversion and revenue data • Optimize the full funnel by identifying conversion drop-off and leading experimentation, page changes, and process improvements • Partner cross-functionally on product-led growth and product-qualified lead signals • Set and deliver qualified pipeline targets across sales-assisted and self-serve motions • Track and improve CAC, pipeline velocity, and marketing-sourced/influenced revenue as a percentage of spend • Embed Claude and MCP-connected data sources into reporting and campaign QA workflows • Report to the CMO and partner closely with Sales, RevOps, Product, and CS

🎯 Requirements

• 10+ years of progressive experience in demand generation, growth, or performance marketing • Experience owning the function within a B2B SaaS organization selling through both sales-assisted and self-serve motions • Experience owning pipeline forecasting and presenting forecasts to leadership • Fluency with CAC, LTV:CAC, and pipeline efficiency metrics • Experience building and running a Strategic/enterprise ABM program • Fluency in account tiering, ABM technology, and multi-channel orchestration • Working fluency in PLG mechanics, including product-qualified leads, self-serve conversion, and usage-based triggers • Experience managing SEM, paid social, and display at scale • Strong command of SEO fundamentals and current knowledge of AEO/answer-engine optimization • Experience owning website conversion performance • Sophisticated fluency in attribution and funnel analytics • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce • Demonstrated people leadership and experience building and developing a high-performing demand generation or growth team • Experience using reporting infrastructure built on marketing automation and CRM platforms

🏖️ Benefits

• Competitive salary • Excellent benefits • Fully remote • Medical, dental and vision coverage • Flexible time off • 401K • Equity awards for certain roles • Opportunity to earn sales-based commissions for certain roles • Work with and learn from top-notch talent • Central and critical role at Placer.ai