Senior Growth Marketing Manager – Business, Government

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $105.2k - $150k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Anthology Inc

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💰 Venture Round on 2023-01

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.

📋 Description

• Own the integrated campaign calendar for new-logo acquisition in the Business & Government segment • Translate GTM positioning and competitive differentiation into audience-specific campaign narratives and assets • Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events • Design and run ABM programs for target accounts • Support visibility in AI-generated research environments and coordinate buyer-search themes • Build AI-native workflows for campaign analysis, audience personalization, and performance optimization • Coordinate regional field activation programs tied to pipeline goals • Contribute to Blackboard’s flagship customer event, BbT26 • Build post-event attribution models measuring pipeline sourced, influenced, and closed-won contribution • Own a direct pipeline contribution target and review performance weekly • Define campaign-level pipeline targets and track performance • Use intent data and buying signals to prioritize audiences and personalize outreach • Build and maintain multi-touch attribution across the funnel • Flag expansion signals to the Customer Growth & Advocacy team • Develop campaign assets including landing pages, nurture emails, one-pagers, and digital ads • Coordinate lead segmentation, routing, and campaign tracking in HubSpot and Salesforce • Align with Product Marketing on sales enablement and campaign messaging • Develop field-specific assets connecting events to campaign pipeline • Report on pipeline contribution, MQL-to-SQL ratios, closed-won rates, cost per opportunity, and event ROI • Test and optimize messaging, creative, CTAs, and audience segments • Present results and recommendations in weekly pipeline reviews • Collaborate across Sales, Customer Success, Marketing, Events, Content, Brand, Creative, and Marketing Intelligence

🎯 Requirements

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment • Proven track record building and executing integrated campaigns that generate pipeline with a measurable contribution number owned • Real ABM experience designing and measuring account-based programs • Field and event marketing ownership, including conference presence, regional programs, event budgets, and post-event attribution • Experience building AI-native workflows and automations • Data-driven mindset with ability to review performance metrics and make adjustments • Strong working knowledge of HubSpot or Marketo and Salesforce • Experience with intent data platforms such as 6sense, Demandbase, or similar • Experience managing paid-media agencies and coordinating creative production • Ability to operate independently in a fast-moving organization • Strong written communication • Cross-functional influence with Sales • Fluency in written and spoken English • Experience marketing to corporate or government/public-sector audiences preferred • Familiarity with GEO and optimizing content for AI-generated answers preferred • Experience with AI SDR platforms or outbound sequencing tools preferred • Background contributing to flagship customer events or user conferences preferred • Must be legally authorized to work in the country where the role is based • Company does not provide visa sponsorship or immigration support