Director, Lifecycle Marketing

🔥 33 minutes ago

🇺🇸 United States – Remote

💵 $135k - $206k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Apartment List

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

🏠 Real Estate

👥 B2C

🏪 Marketplace

Real Estate • B2C • Marketplace

Apartment List is an online platform that helps individuals find apartments for rent across the United States. The service simplifies the apartment search process by offering tools such as cost of living and rent calculators, personalized rental matches, and transparent pricing, including promotional offers for renters. Apartment List covers a wide range of locations including major cities like Los Angeles, Chicago, Houston, and New York City. Through its website and mobile apps, users can easily search for and compare apartment listings based on their preferences, making the process of finding a new home more efficient and tailored to individual needs.

📋 Description

• Set the vision for lifecycle marketing at Apartment List and redesign the end-to-end renter lifecycle program • Modernize email, push, and SMS using data science, machine learning, proprietary models, and third-party solutions • Build a lifecycle partnerships program from strategy and operating model through measurement and execution • Establish lifecycle infrastructure for a multi-brand portfolio and design cross-sell between brands • Own strategy, revenue and volume forecasts, budget, contribution, growth, and risk across email, push, and SMS • Design segmented, personalized, forecast-driven messaging frameworks • Drive experimentation, holdout-based measurement, and lifecycle investment learnings • Partner with Marketing Analytics, MarTech, Engineering, Product, Analytics, Data Science, and Design • Build and troubleshoot journeys, templates, dynamic content, and audience logic • Use SQL for analyses and investigate engagement, conversion, deliverability, send volume, and anomalies • Manage and develop a team of two • Represent lifecycle with senior leadership and manage the relationship with Iterable

🎯 Requirements

• 9+ years in lifecycle, engagement, or email marketing • Expert command of an enterprise automation platform (Iterable, Braze, or similar) • Deep B2C experience; direct-to-consumer lifecycle experience required • Experience standing up programs from the ground up or transforming programs • Ability to self-serve in SQL and build analyses • Technical fluency in data feeds, events, and APIs powering lifecycle programs • Hands-on HTML and CSS for email • Credible debugging alongside engineers • Record of investigating data anomalies to root cause • Experience managing and developing marketers • Ability to communicate performance, risks, and tradeoffs to senior leadership • Marketplace experience strongly preferred • Familiarity with workflow orchestration or ETL tooling such as Airflow is nice to have • Experience at a marketplace or high-volume consumer tech company is nice to have • Familiarity with email and SMS compliance requirements is nice to have

🏖️ Benefits

• Equity • Compensation details do not include benefits and perks that we offer

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