Lifecycle Marketing Manager

🔥 12 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 22%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ArcSite

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

Construction • Engineering • Architecture

ArcSite is a versatile mobile CAD application designed to streamline project planning and execution for various industries, particularly construction and engineering. It allows users to create precise and accurate drawings on-the-go, capturing site data and generating material calculations, estimates, and job reports effortlessly. ArcSite integrates with popular project management tools and CRM systems, enhancing collaboration and data collection processes. Used extensively in fields like architecture, engineering, and contracting, it provides customizable solutions to fit specific industry needs. ArcSite is available on iOS, Android, and Windows platforms, offering a comprehensive suite of tools for teams of all sizes, from individual professionals to large enterprises.

📋 Description

• Build and manage evergreen lifecycle journeys across onboarding, engagement, re-engagement, and conversion for self-serve and sales-assisted audiences • Develop lifecycle campaigns that nurture users and leads toward paid conversion and own pipeline and revenue generated or influenced by lifecycle marketing • Develop and continuously improve a prioritized roadmap of scalable evergreen lifecycle programs • Own email and other lifecycle messaging channels, including in-app messaging, push, or SMS where appropriate • Develop audience segments based on product usage, engagement, lifecycle stage, billing status, and behavioral signals • Partner with Product and Growth teams on onboarding and activation programs • Develop programs supporting engagement, retention, churn reduction, and expansion • Establish structured testing across messaging, content, audiences, timing, and triggers • Track and report on conversion, pipeline, revenue, engagement, activation, retention, and other lifecycle KPIs • Write and manage lifecycle messaging and coordinate consistent customer-journey messaging across teams • Monitor email deliverability, list health, sender reputation, and authentication • Partner with Product, Sales, Customer Success, and Marketing to improve the customer journey and company growth

🎯 Requirements

• 3–5+ years of experience in lifecycle, CRM, growth, retention, or marketing automation, ideally in B2B SaaS or a product-led/self-serve environment • Understanding of lifecycle marketing and PLG principles, including how messaging and automation can influence acquisition, activation, conversion, and retention • Hands-on experience building and managing lifecycle campaigns or automated journeys using an ESP or marketing automation platform such as Customer.io, HubSpot, Braze, Iterable, Marketo, or similar • Experience with audience segmentation and personalization using behavioral, product-usage, or customer data • Strong copywriting skills with the ability to adapt messaging to different audiences and stages of the customer journey • Ambitious, curious, and coachable, with a desire to take on increasing ownership and grow into a broader revenue-generating lifecycle role • Direct, hands-on experience with Customer.io • Experience building in-app onboarding, tutorials, or product walkthroughs using Pendo, Appcues, or a similar platform • Familiarity with product analytics tools such as Mixpanel or Amplitude • Familiarity with ArcSite’s marketing and analytics stack, including HubSpot, GA4, ChartMogul, and Mixpanel

🏖️ Benefits

• Fully remote • Unlimited PTO • Medical, dental, and vision insurance • 401K match • $75 monthly wellness stipend • Equal opportunity employer and inclusive environment