Events Director

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $148k - $240k / year

⏰ Full Time

🔴 Lead

🎪 Events

👻 Ghost score 0%

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Own the vision, strategy, and end-to-end success of Arctic Wolf’s flagship industry event • Shape the event brand, agenda, attendee experience, and scalable operating model • Lead event strategy, audience development, financial planning, executive alignment, production excellence, business outcomes, and logistics/execution • Lead cross-functional planning across executive leadership, marketing, product and technical marketing, sales, customer and partner teams, communications, finance, creative marketing, and external agencies • Define the event’s multi-year vision, positioning, strategic objectives, growth plan, and success measures • Own the event business plan, including budget, forecast, investment priorities, commercial opportunities, risk management, and post-event performance • Develop the event identity and attendee value proposition • Build governance, decision-making cadence, milestones, and accountability structures • Develop the agenda, content tracks, event narrative, and seamless event production • Own attendee strategy across customers, prospects, partners, and cybersecurity communities • Drive registration, attendance, engagement, and retention with demand generation, digital marketing, communications, sales, and customer teams • Guide the attendee journey from invitation and registration through onsite programming, networking, and post-event follow-up • Design inclusive, distinctive, high-quality experiences that strengthen relationships and encourage repeat participation • Develop sponsorship and partner participation strategies, value propositions, engagement opportunities, and commercial packages • Build relationships with industry organizations, speakers, agencies, and strategic collaborators • Establish executive scorecards covering registration, attendance, audience mix, engagement, satisfaction, partner value, influenced pipeline, and ROI • Define attribution, post-event follow-up, and reporting processes with revenue operations and sales • Deliver executive-level post-event analysis, audience insights, and investment recommendations • Manage event budget and reporting throughout the program • Align event strategy with company goals and develop omnichannel campaigns • Work with creative teams on high-impact visuals and experiences • Monitor industry trends, competitor presence, and strategic event opportunities

🎯 Requirements

• 10+ years of progressive experience in B2B events, experiential marketing, conference production, or integrated marketing, including significant ownership of large-scale events • Demonstrated experience leading a company-hosted flagship conference, customer summit, or major industry event, with responsibility for strategy, execution, and results • Experience owning substantial event budgets, forecasts, vendor negotiations, and complex cross-functional programs • Proven ability to influence senior executives, manage agencies and partners, and lead teams or matrixed workstreams • Strong understanding of audience acquisition, event marketing, attendee engagement, and event-related business measurement • Excellent executive communication, presentation, negotiation, and decision-making skills • Ability to travel as required for planning, partner meetings, event delivery, Sales Kick Off, Trade Shows, and President’s Club • Familiarity with marketing automation, registration platforms, event technology, and performance analytics such as Salesforce, Rainfocus, Cvent, Tableau, Marketo, and Stripe • Experience in cybersecurity, enterprise software, technology, or another complex B2B industry preferred • Experience launching, repositioning, or scaling an owned event into a recognized industry destination preferred • Background in sponsorship strategy, partner ecosystems, and executive or customer community programming preferred • Candidates interviewing remotely are expected to be on camera during all video interviews, unless technical, bandwidth, or location-related challenges prevent video use and are communicated in advance • Must follow internal information security policies, standards, and controls • Employment may be subject to background verification and additional regulatory, security, compliance, data protection, export control, and authorization requirements where applicable

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401(k) contribution and matching • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants

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