Field & Partner Marketing Manager

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Arctic Wolf

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

The cybersecurity industry has an effectiveness problem. Every year new technologies, vendors, and solutions emerge, and yet despite this constant innovation we continue to see high profile breaches in the headlines. All organizations know they need better security, but the dizzying array of options leave resource-constrained IT and security leaders wondering how to proceed. At Arctic Wolf, our mission is to End Cyber Risk through effective security operations. To achieve this, we believe that organizations must do three key things:

📋 Description

• Develop and execute quarterly channel marketing plans for assigned partners • Drive partner-facing activity, scalable demand generation, and digital programs aligned with channel sales plans • Serve as the primary Arctic Wolf marketing liaison for strategic partner marketing managers • Amplify the partner program and partner experience through incentives, experiences, and digital programs • Activate new partner sellers and build mindshare with national partners • Package and promote integrated campaigns and content to strategic partner communities • Create scalable programs that empower partners to drive demand • Tailor content and delivery to the needs of top-tier partners • Develop segment-specific channel product and program launch messaging and partner tools • Manage campaign requests for training, panels, webinars, ads, landing pages, social broadcasts, and partner training • Source and coordinate giveaways and partner representative engagement items • Analyze program and platform performance data, identify trends, and recommend improvements • Build quarterly plans based on performance findings to maximize ROI • Manage, balance, and report on the channel marketing budget • Adjust marketing spend based on program performance • Collaborate with channel sales, channel communications, product marketing, sales enablement, Demand Center, and Creative teams

🎯 Requirements

• 5–7+ years of proven experience in B2B field or partner marketing • Comfortable leveraging marketing automation tools and Salesforce to build campaigns and track performance • Willingness and ability to travel up to 20%, mainly to Channel Partner events • Exceptional organizational, prioritization, and project management skills • Deep channel acumen and knowledge of channel go-to-market, partner business models, partner profitability, and channel engagement best practices • Deep understanding of the marketing and sales funnel as it relates to the channel • Exceptional writing skills • Strong analytical skills, including pulling and reviewing reports, extracting actionable insights, and making recommendations • Ability to incorporate metrics into continuous improvement processes • Excellent written and oral interpersonal and communication skills • Ability to manage and report on budgets and prioritize spend based on business needs and performance data • Proficiency with marketing automation, CRM, and PRM technology stacks • Ability to build effective working relationships with sales leaders, sales teams, and partner communities • Bachelor’s degree in Marketing, Business, English, Communications, or related field preferred • Experience with a cloud services or security technology company with a mid-market focus preferred • Background checks are required • Authorization to receive software or technology controlled under U.S. export control laws may be required

🏖️ Benefits

• Equity for all employees • Flexible time off and paid volunteer days • 401k match • Training and career development programs • Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services • Robust Employee Assistance Program (EAP) with mental health services • Fertility support and paid parental leave • Variable incentive compensation • New hire equity grants • Reasonable accommodations for applicants and employees with disabilities