Vice President of Marketing

🕒 May 22

🏢🏡 New York City – Hybrid

💵 $240k - $280k / year

⏰ Full Time

🔴 Lead

👔 Vice President

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 19%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Arketa

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

🧘 Wellness

Consulting • Marketing • Wellness

Arketa is a modern booking software designed specifically for wellness business owners, including studios that offer yoga, Pilates, group fitness, and recovery programs. It provides a range of features such as membership management, marketing automation, an on-demand video library, and customizable branded websites and mobile apps. Arketa helps businesses streamline operations, enhance client experiences, and increase revenue through innovative solutions and robust customer support.

📋 Description

• Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnerships • Lead, develop, and grow a team of four across performance marketing, product marketing, lifecycle, social and community, partnerships and events, plus a roster of fractional creative and channel specialists • Leverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automation • Tie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close rates • Manage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclear • Own the marketing forecasting model and report progress against pipeline, ARR, and efficiency metrics to the CEO and broader leadership team • Partner with the CEO and leadership team on Arketa's expansion from SMB into mid-market • Build the playbook, hiring plan, and team structure that scales Arketa through our next phase of growth

🎯 Requirements

• 7-10+ years of experience in marketing, with at least 2 years managing people directly • Experience in B2B marketing • Performance and growth marketing roots, with deep fluency across paid search, paid social, inbound • Demonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenue • A track record of leading marketing through 3x growth scale ( or you were the first or second marketing leader at a comparable stage company) • Experience managing teams of 2 to 6 people for at least two years • Strong analytical instincts and the ability to own a marketing model that ties spend directly to revenue outcomes • Comfort operating in ambiguity, prioritizing ruthlessly, and making confident calls on where to lean in and where to pull back • Hands-on experience with AI implementation • Genuine passion for wellness, fitness, or studio operations

🏖️ Benefits

• Competitive Salary and Stock Options • Unlimited PTO: our policy is designed to give you the flexibility to rest, recharge, and take care of personal needs while staying aligned with your team and responsibilities • Medical, dental, and vision health insurance • Fitness Class Reimbursement: we're committed to supporting both employee wellness and our industry relationships. As an Arketa employee, we see movement as opportunity. • Parental Leave Policy