Senior Vice President, Marketing & New Product Strategy

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🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $365k - $405k / year

⏰ Full Time

🟠 Senior

👔 Vice President

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ARS Pharmaceuticals, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🏥 Healthcare

💊 Pharmaceuticals

💰 $55M Series D on 2021-08

Healthcare • Pharmaceuticals

ARS Pharmaceuticals, Inc. is a pharmaceutical company committed to developing patient-friendly treatments to address serious issues related to needle-related risks and device ease of use. The company has introduced 'neffy,' the first and only FDA-approved needle-free epinephrine nasal spray, providing an alternative delivery method for epinephrine that is easy to carry and administer. ARS Pharma aims to make these treatments accessible and affordable through savings and support programs. The company is focused on innovative therapies that empower patients and caregivers, striving to offer practical options for epinephrine delivery.

📋 Description

• Set and deliver the commercial strategy for ARS Pharmaceuticals’ current and future portfolio • Lead the U.S. marketing function for neffy® • Lead new product planning for the pipeline • Manage neffy® ex-US supply partnerships • Lead Public Relations and Advocacy • Coordinate cross-functional integrated project plans for development assets • Establish asset strategy, milestones, and timelines and hold the organization accountable • Shape brand positioning, portfolio priorities, and budget allocation • Contribute to business development decisions, including commercial evaluation and due diligence • Lead neffy® brand strategy, annual brand planning, HCP and consumer marketing, omnichannel and digital programs, analytics, and performance tracking • Develop target product profiles, positioning, segmentation, launch archetypes, and pre-launch roadmaps • Define market opportunities, patient journeys, treatment pathways, and payer dynamics • Serve as commercial lead for ex-US supply partners and conduct business reviews • Lead external communications, media relations, advocacy, and corporate communications • Manage marketing, public relations and advocacy, and new product planning budgets • Build and lead a high-performing team across marketing, public relations and advocacy, and new product planning • Ensure promotional, communications, and partner activities comply with company policies and applicable regulations • Report to the Chief Commercial Officer and partner with Sales, Market Access, Medical Affairs, Clinical Development, Regulatory, Commercial Operations, Finance, Legal, and Business Development

🎯 Requirements

• Bachelor’s degree from an accredited college or university, preferably in business or life sciences; equivalent combination of education and experience will be considered • Minimum 20+ years of pharmaceutical/biotech industry experience • At least 10 years in progressive marketing leadership roles • Strong track record of brand performance • Experience in new product planning, portfolio strategy, or leading cross-functional development teams • Experience shaping target product profiles and pre-launch plans • Experience launching products, ideally with an emerging or startup pharmaceutical company • Experience leading successful HCP-focused brand strategies • Experience working with ex-US or alliance partners • Experience evaluating in-licensing or acquisition opportunities is a plus • Strongly preferred: Experience in Allergy/Immunology and/or Dermatology • Strong strategic and enterprise mindset • Ability to lead integrated, cross-functional teams without direct authority • Deep understanding of the drug development process and regulatory pathways • Strong business acumen, market assessment, and business-case development skills • Understanding of reimbursement landscape, payer dynamics, and pricing considerations • Demonstrated success developing and executing HCP marketing strategies that drive provider behavior change • Deep understanding of prescriber decision-making and pharmaceutical industry trends • Experience building external relationships with partners, advocacy organizations, professional societies, and media • Excellent communication and executive presence • Entrepreneurial, hands-on leadership style • Ability to thrive in a fast-paced environment while managing multiple priorities • Able to travel up to 30%, including domestic and international travel

🏖️ Benefits

• Discretionary annual performance bonus • Equity • 401k matching • 100% employer paid Medical, Dental & Vision for employees • Excellent benefits package • Highly competitive compensation & benefits package • Reasonable accommodation for qualified individuals with disabilities

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