Senior Manager, CTV

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $115k - $140k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Ashley Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

🛒 Retail

🛍️ eCommerce

Retail • eCommerce

Ashley Digital is the digital/e-commerce presence associated with Ashley Furniture (Ashley HomeStore). It presents a full catalog of home furnishings and decor — including living room, bedroom, dining, mattresses, rugs, outdoor furniture, baby & kids, home office items, and accessories — and promotes online shopping alongside in-store options, financing, design services, and trade programs. The site emphasizes promotions, store locators (1,000+ stores referenced), customer services (financing, delivery, warranties), and corporate information such as CSR and company values.

📋 Description

• Lead CTV media buying across Ashley Furniture, Nectar, DreamCloud, Siena, and Awara. • Develop data-driven CTV strategies for website conversions and in-store sales. • Partner with data science on attribution models, incrementality testing, geo-lift studies, and audience insights. • Use tracking pixels, impression logs, and clean rooms to improve attribution accuracy. • Build or leverage vendor and technology solutions for deduplicated impressions. • Optimize campaigns using real-time bidding, audience segmentation, and predictive analytics. • Aggregate fragmented vendor and platform data into holistic brand performance views. • Oversee budget allocation and pacing against spend and ROAS targets. • Align CTV campaigns with in-store promotions and regional sales priorities. • Partner with creative teams to test and optimize CTV ad variations. • Manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners. • Monitor CTV industry trends, programmatic innovations, and measurement methodologies. • Exercise independent judgment in resolving complex problems and interpreting policies and regulations.

🎯 Requirements

• 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy, with a proven ability to drive measurable outcomes. • Bachelors Degree, preferred. • Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics. • Demonstrated success optimizing CTV campaigns for digital and offline conversions. • Extensive experience securing Deal IDs and PMP agreements for premium inventory. • Technical proficiency in tracking pixels, impression logs, and clean rooms. • Expertise in deduplicating impressions across fragmented ad placements and multiple vendors. • Strong command of frequency capping strategies. • Experience aggregating and synthesizing fragmented data into a unified performance dashboard. • Deep understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies. • Proficiency in Google Analytics, Trade Desk, DV360, and offline attribution tools. • Must reside and be authorized to work within the United States.

🏖️ Benefits

• Annual bonus potential • Health, Vision & Dental Insurance • HSA company contributions • 401K with company match component • “Take what you need” PTO • Wellness benefits • WFH office and cell phone/internet stipend • A FREE MATTRESS plus an awesome Friends and Family discount!

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