Growth Marketing Manager

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Aspire Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏨 Hospitality

📦 Logistics

🏗️ Construction

Hospitality • Logistics • Construction

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

📋 Description

• Develop integrated demand-generation campaigns for APEX MCS, Inertia CS, Vela LMS, and priority verticals across email, LinkedIn, landing pages, content, events, nurture, trials, and sales follow-up • Define ideal customer profiles, segment contacts and accounts, and create personalized or account-based outreach • Build product positioning, personas, use cases, value propositions, proof points, comparisons, business cases, and launch messaging • Create sales-enablement presentations, one-pagers, ROI tools, infographics, case studies, messaging, objection-handling materials, and account-specific assets • Build and manage HubSpot landing pages, forms, lists, workflows, nurture programs, lead routing, lifecycle processes, dashboards, and reporting • Maintain reliable data flow between HubSpot and Salesforce • Establish tracking and attribution standards, monitor funnel conversion, identify drop-offs, and test audiences, offers, messaging, calls to action, and follow-up • Partner with sales on priority accounts, campaign follow-up, lead-response expectations, recycling, re-engagement, and closed-loop feedback • Run measurable pre-event, onsite, and post-event campaigns • Support customer adoption, renewal, cross-sell, upsell, testimonials, and case studies • Establish positioning, target audiences, campaign priorities, calls to action, funnel metrics, sales materials, reporting improvements, sales handoffs, event follow-up, and customer-expansion support during the first six months

🎯 Requirements

• Five or more years of B2B growth marketing, demand generation, product marketing, lifecycle marketing, or integrated marketing experience • Demonstrated success generating qualified meetings, demonstrations, opportunities, or pipeline—not only awareness or engagement metrics • Strong hands-on HubSpot experience across landing pages, forms, lists, workflows, email, automation, lead management, and reporting • Strong business writing and product-marketing skills, with ability to simplify technical, compliance, or operational concepts • Ability to personally build and launch campaigns, collaborate closely with sales, manage multiple priorities, and use data to improve performance • Preferred experience in B2B SaaS, RegTech, InsurTech, FinTech, learning management, compliance, enterprise training, insurance, Medicare, or financial services • Preferred experience with account-based marketing, mid-market or enterprise campaigns, conferences, product launches, trials, pilot programs, customer marketing, or cross-selling • Responsible use of AI-enabled tools for research, personalization, content development, campaign execution, and analysis • Commercially minded, highly accountable, curious, organized, and resourceful • Ability to communicate credibly with executives and sales teams and to set strategy, build campaigns, and present results