Senior Manager, Global Digital Growth – Account-Based Marketing

Job not on LinkedIn

🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $115k - $165k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Mendix

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 $25M Series B on 2014-01

Consulting • Healthcare • Manufacturing

Mendix is a leading enterprise low-code application development platform recognized by Gartner's Magic Quadrant 2024. It allows enterprises to accelerate application development and delivery using AI-enhanced features. Mendix offers a visual IDE called Studio Pro, which simplifies complex tasks and automates routine processes. The platform supports IT governance, compliance, and digital transformation strategies. Mendix helps organizations optimize legacy investment and create exceptional customer experiences across industries like financial services, manufacturing, and retail. It also provides robust integration capabilities and collaboration with strategic partners like AWS and Red Hat.

📋 Description

• Lead the global paid media strategy across search, paid social, display, video, account-based advertising, and emerging digital channels • Define investment priorities across audiences, regions, and programs to improve pipeline, revenue impact, and marketing efficiency • Lead 1:1 strategic account and 1:few ABM programs; develop scalable frameworks, playbooks, and account-based motions • Partner with Sales and BDR leadership on target-account priorities, campaign strategies, messaging, and follow-up motions • Manage global paid media agency relationships, strategic direction, performance expectations, and optimization priorities • Develop integrated buying-group programs across paid media, web, outbound, events, and lifecycle channels • Shape the Digital Growth and ABM technology roadmap, including Demandbase, Qualified, CRM, marketing automation, analytics, web personalization, and AI tools • Define and track campaign performance, pipeline, revenue, customer expansion, and ROI; provide recommendations to leadership • Establish scalable processes and operating models, mentor team members, and strengthen digital and ABM capabilities

🎯 Requirements

• Demonstrated ability in B2B marketing with significant experience in digital demand generation, paid media, growth marketing, or Account-Based Marketing • Experience building and scaling global or enterprise digital marketing programs with measurable pipeline and revenue impact • Strong experience developing and delivering ABM strategies with Sales leadership and BDR organizations • Experience managing paid media agencies, large digital budgets, and performance across multiple channels, audiences, and regions • Strategic problem-solving ability; capable of creating long-term vision, practical plans, priorities, and measurable programs • Strong understanding of enterprise buying groups and engagement of technical, business, and executive audiences • Experience with Demandbase, Qualified, Salesforce, marketing automation platforms, analytics, and web-personalization solutions • Data-driven ability to connect marketing activity and investment to pipeline, revenue, customer growth, and business outcomes • Cross-functional leadership experience and proven ability to align internal teams and external partners • Knowledge of AI and emerging marketing technologies, with experience applying tools to improve research, personalization, efficiency, and campaign optimization • Excellent communication and executive-presentation skills; ability to simplify sophisticated strategies and influence senior stakeholders

🏖️ Benefits

• Innovative Technology: Contribute to a leading low-code platform transforming industries globally • Meaningful Work: Opportunity to influence customer success and contribute to a product delivering tangible value • Professional Development: Continuous learning and professional growth • Collaborative, agile, supportive, and inclusive environment • Health and wellness benefits • Incentive compensation eligibility